Posts made in August, 2016

on Aug 30, 2016

Only the shortest sighted retailer will focus purely on selling products. Modern forward-thinking retailers recognise that their consumers are not just buying their products, but they are investing in their brands. James Fox of RBH looks at how integral to a person’s entire being brands are becoming. Retail used to be simple. People liked the look of something, they bought it. But times are changing. We’re not just buying brands anymore, we’re investing in them. We’re investing financially, emotionally, ethically. We’re investing our time and our social reputations. A brand invested in says many things to many observers. People will piece together Read full story › Source: The Drum...

on Aug 30, 2016

By Seb Joseph The relationship between traditional media agencies and marketers couldn’t be more strained, with concerns rife over agencies not being upfront about how much money they’re making from marketers. It is against this backdrop that a Danish media agency that is not financially dependent on how much an advertiser spends because it takes a fixed monthly fee is poised to launch in the UK following successful debuts in Germany and the US. It might sound too good to be true but it’s a pitch that was good enough to woo Volkswagen away from MediaCom in Germany earlier this year, as well as Read full story › Source: The Drum...

on Aug 30, 2016

By John McCarthy A bold petition has emerged on Change.Org hoping to replace the US national anthem, ‘the Star Spangled Banner,’ with an obscure song from a Sonic the Hedgehog game. The song is called ‘City Escape’ and is featured in the Sega Dreamcast’s 2001 hit game Sonic Adventure 2 during a definitive set piece in which the hedgehog boards down a busy street – it is a fan favourite and kicks off with the lyrics: Rolling around at the speed of sound Got places to go, gotta follow my rainbow Can’t stick around, have to keep movin’ on Guess what lies ahead, only one way Read full story › Source: The Drum...

on Aug 30, 2016

By Staff Writer The Drum has made a number of promotions as it continues to focus on driving its international growth with the appointment of Cameron Clarke as deputy editor, Thomas O’Neill as managing editor and Katie McQuater as magazine editor. Clarke, who has been with The Drum for nine years, will be charged with supporting the whole editorial team in meeting the various requirements of their roles, while O’Neill, who steps up from magazine editor, will be tasked with enriching the overall experience and consistency of the publication’s various content platforms, focusing on the look and quality across print and online. Meanwhile McQuater, formerly Read full story › Source: The Drum...

on Aug 30, 2016

By Minda Smiley Will Travis, chief executive of Sid Lee’s New York and LA offices, has stepped into the role of US executive chairman and global head growth officer as the Montreal-based agency aims to increase its international profile. As global head growth officer, Travis said he’ll be tasked with helping to formulate the agency’s overall expansion strategy while liasing with other members of Kyu, the collective Sid Lee joined last year when it was acquired by Japanese holding company Hakuhodo. Kyu’s other members include design firm Ideo, Digital Kitchen and brand strategy agency Red Peak. Sid Lee, which has offices in Montreal, Read full story › Source: The Drum...