Posts made in August, 2016

on Aug 30, 2016

By Rebecca Stewart Last week, The Drum launched a search for marketing’s top office dog to mark National Dog Day, and today (30 August) we can reveal which pooch has stolen the inaugural Dogerati title. After receiving over 120 entries from both sides of the Atlantic, Australia and Asia, we challenged our readers to vote for the cutest canine in the creative and digital industries. From director of cuddles to head of digital barketing and beyond, some outstanding industry canines were put forward to contest the title. The response was incredible, and now 6000 votes and four days later we finally have Read full story › Source: The Drum...

on Aug 30, 2016

By John McCarthy Labour leader Jeremy Corbyn has proposed a seven-point plan to transform the UK’s web industry with the launch of his digital democracy manifesto. As he fights to retain the leadership of his party, Corbyn has proposed a digital bill of rights for UK citizens, bringing into play a digital citizen passport that would be able to help users control the online data attached with the identity. With these IDs implemented, the party states it would “protect the human right of individual privacy with strict laws against the unauthorised hacking of Digital Citizen Passports by either public bodies or private Read full story › Source: The Drum...

on Aug 30, 2016

By Thomas Kolster The majority of do-good efforts from brands are ridiculous and nothing but a cheeky pick-up line to charm consumers into buying more. For most marketers “doing good” or “Goodvertising” is simply yet another buzzword in their branding vocabulary that’s as sincere and determined as some fast-food brands’ efforts against obesity. Marketing can keep talking about changing the world – or it can do something about it. Brands are stuck with short-term thinking and why would it be any different when the average marketer is only in the hot seat for a few years? Recent figures by The Marketing Society show Read full story › Source: The Drum...

on Aug 30, 2016

The Drum Network talks to Katy Howell, managing director of social media agency Immediate Future, who tells us how retailers must embrace social to ensure maximum customer loyalty. DN: How should retailers be using social? KH: Many retailers focus on the short term product push and wonder why customer attrition and consumer disloyalty are on the rise. Social is in the psyche of customers today and forms an active part of the consumer purchase journey. According to Euromonitor’s Hyper-Connectivity Survey, 25 per cent of global consumers have made a purchase through social media. There are sales to be had and ROI to Read full story › Source: The Drum...

on Aug 30, 2016

By Nicole Greiner Click on the button above to create your content On August 29, TF1 and NT1 brought back “Secret Story”, the French adaption of “Big Brother,” for a tenth season. To create buzz and get fans excited ahead of the season premiere, boxes of ‘#SecretCookies’ were sent out to fans, social influencers and media outlets. ICI LA VOIX Découvrez en EXCLUSIVITÉ les secrets des candidats de #SS10 ! Plus d’informations #SecretCookieshttps://t.co/u5zm45LaDr — Secret Story 10 (@SecretStory_TF1) August 17, 2016 The fortune cookies contained real and fake secrets Read full story › Source: The Drum...