Posts made in August, 2016

on Aug 30, 2016

By Natan Edelsburg Stranger Things continues to dominate on Netflix while South Park is in the lead on Hulu. The Get Down is starting to rise up on Netflix showing it’s growth in popularity. Here are the full charts and insights from SimilarWeb. Netflix: Stranger Things is only eight episodes long but that hasn’t stopped it from being the top show on Netflix for the second month in a row. With nearly 60% of the top traffic share, Stranger Things beat its nearest competition, BoJack Horseman, by an amazing 47%. Last month, Orange is the New Black ranked second overall, but this Read full story › Source: The Drum...

on Aug 30, 2016

By John McCarthy Kim Dotcom, file-sharing entrepreneur and former head of the shuttered Megaupload, has been granted the right to have has US extradition case live-streamed by the New Zealand government. Earlier this week, Dotcom’s lawyer Ron Mansfield said there were “unprecedented issues of public and international interest” in the case and it should be broadcast with a ten-minute delay implemented to ensure sensitive details are censored all in a effort to enforce greater scrutiny upon US efforts to try Dotcom for his part in illegal file sharing atop accusations of money laundering. Bankrupt Dotcom, who has spent much of his Read full story › Source: The Drum...

on Aug 30, 2016

By Richard Foster WhatsApp’s announcement that it is to enter into a new data sharing deal with parent company Facebook has already sparked huge debate in the data and marketing industries, not to mention among consumers. Not least because the data sharing agreement will also allow brands to buy and utilise user data to target ad-based messages on the platform for the first time. A risky move, considering that when Snapchat threatened to revoke one of its key features late last year, meaning messages could now be saved instead of instantly deleted, it received strong backlash from users on a global scale. Facebook Read full story › Source: The Drum...

on Aug 30, 2016

By John McCarthy The Facebook trending bar has become a contentious point in media having been plagued by accusations of human bias against right-wing sources in the US, during the weekend however, it failed to suppress a fake right-wing story. The social media network sacked its entire news editing team on Friday, the department which collated and described the trending current affairs on the site. It now relies upon algorithms and engineers likened to janitors to confirm content is linked to current affairs. Following the purge, a fake story claiming Fox anchor Megyn Kelly was getting sacked for showing her support of Read full story › Source: The Drum...

on Aug 30, 2016

By Seb Joseph As growth for Pandora slows and it faces the prospect of introducing an on-demand business model, the internet radio pioneer is quickening efforts to squeeze all the advertising revenue it can from its listeners all the while mindful that it needs to diversify its commercial model. From offering 100 per cent in-view impressions across in-app and desktop to unearthing better measurement, the company has been at pains post-Cannes to show advertisers it is ready for what it calls the “renaissance of audio”. Unlike radio, the cost of that resurgence cannot be covered by advertising alone – as seen by news of Read full story › Source: The Drum...