By Jessica Goodfellow Thomson Reuters needs help selling its advertising proposition to brands, and is on the hunt for an integrated agency with experience working in and across the media industry to assist in this. A spokesperson from Reuters confirmed that the media company is on the hunt for an integrated agency which can provide a comprehensive ‘go-to-market’ strategy and help it sell this proposition to brands. “Reuters Solutions put out an RFP for a go-to-market strategy to articulate and raise awareness of how brands and advertisers can harness the experience, infrastructure and unique capabilities of the world’s largest international news agency,” the spokesperson said. It Read full story › Source: The Drum...
Read MoreBy Jon Davie Last week, we conducted an experiment. We challenged everyone in the agency to give up their mobile phone for 24 hours. Could an office full of digital natives survive in the urban jungle without their precious smartphones? The first problem was getting people to take the plunge. “I could easily live without my phone,” was a typical response… “Just not today.” Of the people that we did manage to persuade to participate, there were no huge surprises. They felt disconnected, discombobulated and anxious. Several confessed to cheating, using a tablet or a back-up phone to sneak a peek at Twitter Read full story › Source: The Drum...
Read MoreBy Heather Andrew Once the International Olympic Committee (IOC) announced that non-sponsors could feature Olympics competitors in their advertising, deploying athletes became a popular means of attaching a brand to the hype surrounding the Games. However, with sponsorship deals getting pricier, marketers may well question the need for an ad full of famous ambassadors. To see how viewers responded to athletes in Olympic advertising, Neuro-Insight analysed four popular ads from the Games: from Gillette, Visa, Coca-Cola and the National Lottery. A panel of viewers were fitted with headsets and their second by second brain responses to each piece of creative were monitored. We Read full story › Source: The Drum...
Read MoreBy DMN The market for mobile apps with consumer incentive is growing. Read full story › Source: DM News...
Read MoreHas anyone stood in Curry’s and used their mobile to see if they could buy the MacBook they are currently staring at cheaper on Amazon? You are not alone. Consumer shopping habits have changed and loyalty is increasingly hard for brands to acquire. Here Carla Heath of Whippet asks if traditional loyalty schemes are enough. We’re living in a new retail age, where customer loyalty is becoming harder and harder to earn. Advances in technology combined with changes in our working and social lives have dramatically changed shopping behaviour over the last decade, while multiple channels mean that the customer journey Read full story › Source: The Drum...
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