Posts made in August, 2016

on Aug 31, 2016

By Adam Flomenbaum Cenk Uygur and The Young Turks last had a linear TV presence in 2013, but since then, the team has built an even bigger digital following: TYT videos draw 200 million views a month and have more than 3 billion total views across the TYT YouTube and Facebook pages. But with a historic election upon us, TYT is returning to TV, announcing yesterday with Fusion that ‘The Young Turks on Fusion’ will debut a weekly, hour-long show on college campuses beginning on September 12. As the Univision-owned Fusion ramps up its political coverage, TYT was the perfect fit: “The Young Turks are Read full story › Source: The Drum...

on Aug 31, 2016

By Jessica Goodfellow Red Bull has launched a dedicated GoPro channel on its TV platform marking the first step in the brands’ multi-year partnership. In May, GoPro and Red Bull formalised their close relationship by signing a multi-year global partnership that spans content production distribution, cross-promotion and product innovation. As well as giving GoPro access to over 1800 Red Bull events in more than 100 countries, the deal meant Red Bull took an equity stake in the action camera brand’s business. GoPro also became Red Bull’s exclusive provider of point-of-view imaging technology for capturing immersive footage of Red Bull’s media productions and events. The Read full story › Source: The Drum...

on Aug 31, 2016

By Seb Joseph The Incorporated Society of British Advertisers (ISBA) has announced that its director general Mike Hughes will step down early next year. It ends his ten-year stint at the head of the organisation and he intends to take on non-executive roles in addition to advising businesses on how to secure an AIM listing Commenting on his departure, Hughes said: “I’ve really enjoyed the past 10 years and it’s now time to pass the torch and move on to the next chapter of life. “I am immensely proud of the dedicated, professional ISBA team who deliver value day in, day out and particularly the Read full story › Source: The Drum...

on Aug 31, 2016

By Jessica Goodfellow River Island has partnered with Snapchat to create a number of bespoke branded filters that activate in-store, the first campaign of its kind for a fashion brand as the platform gains popularity among advertisers hoping to tap into an engaged millennial audience. The location-based ‘Snap & Share’ campaign will see users able to access a number of branded River Island filters while in stores in the UK and Republic of Ireland. These filters are designed to highlight key brand and cultural messages and will vary across the season, as the brand hopes to remain timely and relevant in the minds Read full story › Source: The Drum...

on Aug 31, 2016

By Natan Edelsburg Loading… These top 10 shows accounted for 32% of all the TV shows viewed on Amazon Prime this past week. Insights from Jumpshot: The Last Airbender Takes First Position: Avatar: The Last Airbender took the top spot this week, driving a 20% share. This also coincided with announcement that the live action sequel will be in the works. Vikings and Suits: These 2 shows from the History and USA Networks made the top 10 this past week. These two shows each drove a 7% share. Season 4, Part 2 of Vikings is set Read full story › Source: The Drum...