Posts made in August, 2016

on Aug 31, 2016

By Tony Connelly Broadband operators that block ads and access to pornography could be breaking EU guidelines on net neutrality, even if customers opt in, following an update to the regulations. Currently EU regulations allow internet service providers to block ads for three reasons: to manage levels of traffic across a network, to comply with a member state’s laws or for security. However a revision to the guidelines issued by EU body Berec states that blocked content, whether its porn or ads, should be implemented by a customer on their device, rather than on a network level. The updated guidelines state: “With regard to some of Read full story › Source: The Drum...

on Aug 31, 2016

By Jennifer Faull Argos has become the new sponsor of ITV’s Loose Women show after inking a five-month deal with the broadcaster. It’s the first time Argos has entered into a media partnership and will use the airtime to promote Heart of House, its own-brand of furniture and home accessories. The retailer has tweaked its strategy in recent years to boost the awareness of its own-brands, believing they can amount to a third of sales within the next three years (which in the financial year to February 2016 reached £4.1bn). Despite the buyout by Sainsbury’s nearing completion, Argos looks set Read full story › Source: The Drum...

on Aug 31, 2016

By Jennifer Faull MullenLowe has promoted Dale Gall to UK group chief executive as Jamie Elliott departs to “explore other leadership opportunities”. Effective immediately, the former chief executive of MullenLowe Profero UK will now report into global chief executive Alex Leikikh as he oversees the group of agencies, including MullenLowe London, MullenLowe Profero, MullenLowe Open and MullenLowe Mediahub. Gall will work closely with the existing leadership team including longstanding MullenLowe London chairman and IPA president, Tom Knox. “Dale is uniquely placed to lead our hyperbundled offering in the UK given his proven track record of multi-channel success spanning a 20 year career in advertising, media Read full story › Source: The Drum...

on Aug 31, 2016

By Lee Bassin Key questions right now in the world of PR content creation include ‘How often should I distribute video online?’ and ‘What length should my online videos be to optimise engagement?’. It has almost become a millennial’s version of asking how long you should wait before contacting someone after a date. Do you keep ’em keen by not WhatsApping until a couple of days later, do you send a cheeky text the next day or have you got an Instagram photo up before your date has even got off the train home? On the thorny issue of online video, there is no shortage Read full story › Source: The Drum...

on Aug 31, 2016

By John McCarthy Cloud-based file-manager Dropbox has admitted that the details of over 60 million accounts have been circulated online since a breach in 2012. Motherboard first reported the breach, claiming that while individual users were informed of the breach at the time with forced password resets, the scale of user information circulating on the dark web has just become apparent. Four databases totalling 5GB and 68,680,741 accounts has been independently verified by Dropbox sources via Motherboard and TechCrunch. At the time of the breach the company announced: “We learned about an old set of Dropbox user credentials (email addresses Read full story › Source: The Drum...