By DMN DMN’s analysis of 30 randomly selected CMO profiles shows their most popular majors, average tenure, and more. Read full story › Source: DM News...
Read MoreBy Jessica Goodfellow In his last few months in office, Barack Obama will guest edit an issue of Wired magazine, a first in US presidency, the magazine claims. The president will take over editorial direction of the monthly magazine for its November issue. The issue will be themed on “frontiers”, with the magazine saying Obama wishes to focus on “the future, the next hurdles that humanity will need to overcome to move forward”. Editor-in-chief Scott Dadich said: “When the Founders wrote the Declaration of Independence and the Constitution, they were at the bleeding edge of Enlightenment philosophy and technology. “[Benjamin] Franklin was talking about Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow In his last few months in office, Barack Obama will guest edit an issue of Wired magazine, a first in US presidency, the magazine claims. The president will take over editorial direction of the monthly magazine for its November issue. The issue will be themed on “frontiers”, with the magazine saying Obama wishes to focus on “the future, the next hurdles that humanity will need to overcome to move forward”. Editor-in-chief Scott Dadich said: “When the Founders wrote the Declaration of Independence and the Constitution, they were at the bleeding edge of Enlightenment philosophy and technology. “[Benjamin] Franklin was talking about Read full story › Source: The Drum...
Read MoreBy John Glenday Coca-Cola has enlisted a magician to promote its new packaging with a sleight of hand as part of a marketing shift which will see the brand taglined as ‘Taste the Magic’. Conceived by agency David, the advert sees Vegas performer Justin Flom play the part of a waiter serving a customer who has just ordered a Coke Zero, only to be presented with a regular Coke. Rectifying the situation the magician transforms the bottle into the desired variant before her very eyes. Flush with this success, Flom goes onto materialise a bottle in a customer’s handbag, crumpling a bottle within a brown Read full story › Source: The Drum...
Read MoreBy Tony Connelly Adidas chief executive, Herbert Hainer, has credited the company’s brand managers with helping to turn around the alarming profit warnings of two years ago and its return as a serious challenger to rival Nike. The 62 year-old recently spoke to the WSJ to discuss his 15 year career with Adidas, which will come to a close next month when hands over the chief executive role to Kasper Rorsted who joins from Henkel AG. Hainer is set to go out on a high with the German brand forecasting net profit to rise by around 40 per cent on last Read full story › Source: The Drum...
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