Posts made in August, 2016

on Aug 31, 2016

By John McCarthy Fake brand social media accounts are on the rise according to a study into the shape of the industry from Proofpoint. From April through June 2016, the 10 top brands across different industries were identified and analysed across Facebook, Twitter, YouTube, and Instagram. A total of 4,840 brands were found to be associated with these companies – almost a fifth (19 per cent) were fraudulent. Social media is reportedly a prime platform for fraud. Used as a corporate marketing and communications tool, it can be hijacked with malicious intent such as spamming users and misrepresenting the brand. Of the 902 fraudulent accounts associated Read full story › Source: The Drum...

on Aug 31, 2016

By John McCarthy Cult gameshow Crystal Maze is to make a brief return to TV screens as part of Channel 4’s Stand Up to Cancer night (21 October). The 90s TV staple is known for its unconventional style, challenges and the hosting by the Rocky Horror Show’s Richard O’Brien (who also created the adventure format). Hosting this time could be Doctor Who actor David Tennant, joined by a cast of celebrities, according to reports. A source told the Sun: “Even two decades after it last aired, there are very few shows that have been as magical and action-packed as The Crystal Maze. It is still Read full story › Source: The Drum...

on Aug 31, 2016

By Gillian West Nominations for The Drum’s 50 under 30 have been extended until Friday (2 September) meaning there’s still time to submit your top digital trailblazer. A celebration of the achievements of young women working in digital roles – spanning advertising to adtech, social media, design, mobile and more – 2016 marks the third year of the widely recognised list. “Being one of the top 50 under 30 in the UK digital landscape had long been an ambition of mine,” said Holly Dewsbury, Twitter’s senior agency lead for UK and Ireland, who featured on last year’s list. “I was immensely proud to represent Read full story › Source: The Drum...

on Aug 31, 2016

By John Glenday A survey of consumer confidence has indicated that consumer sentiment has resumed an upward tack following a dip in the immediate aftermath of Britain’s vote to leave the European Union. Figures collated by market research firm GfK showed consumer confidence bounced back to -7 in August, up from just -12 in July, buoyed by a further reduction in interest rates, rising employment and low inflation. Giving his take on the stats GfK’s Joe Staton said: “We’re reporting some recovery in the index this month as consumers settle into the new wait-and-see reality of a post-Brexit, pre-exit UK.” In tandem with a loosening of Read full story › Source: The Drum...

on Aug 31, 2016

By Jennifer Faull Amazon Dash has launched in the UK with around 40 brand partners, including Andrex, Ariel, Durex, Dettol, Huggies, Pedigree, Lenor, Whiskas and Wilkinson. Dubbed as a ‘one-press’ way to order supplies of everyday items, the branded plastic buttons can be ordered online for £4.99 and placed next to a fridge, toilet, cooker etc. When a product runs out, the user simply taps the wi-fi enabled button and it can be re-ordered though Amazon. The button has been available in the US since 2015, with Amazon saying that 150 brands are now available on Dash (up from about 20 at launch) and that Read full story › Source: The Drum...