Posts made in October, 2016

on Oct 31, 2016

By Jamie Matthews WPP boss Sir Martin Sorrell recently predicted that our departure from the EU will take the best part of a decade. It’s a sobering thought. However, while Brexit might keep owners of large multinationals up at night, its significance for smaller players has been overplayed. It takes more than a bad referendum for an agency to fail. External factors will always have an effect, but what’s going on inside your agency should come first. Whether it’s during recession, an economic boom or even wartime, the gears of technology never stop turning. But technology is out of our control. Read full story › Source: The Drum...

on Oct 31, 2016

By John McCarthy Google has, as is tradition, rolled out a new Halloween Doodle on its homepage, this time an addictive spell casting game in which a sorcerer cat looks to hold of waves of ghosts. The mobile-friendly game sits on the Google homepage and is best played on mobile devices due to its optimization for touchscreens. The Magic Cat Academy was reportedly inspired Google Doodler’s Juliana Chen’s own black cat Momo, with the game starting life as a potion brewing puzzler. The Doodle team created all the art and assets for the game which was coded largely in house by the engineering team Read full story › Source: The Drum...

on Oct 31, 2016

By Seb Joseph The flurry of advertisers reviewing exactly what their media investments deliver has “stimulated” the audit industry but the real threat to budgets resides in markets like Japan and the Middle East where transparency is questionable, warned WPP’s chief executive Sir Martin Sorrell. The advertising executive cut a frustrated figure on his company’s third quarter earnings call earlier today (31 October) as he tried to refrain from saying ‘I told you so’ now that it’s become clear that Japan may have a transparency issue when it comes to media spend. Much of the focus in the wake of the Association of National Advertisers’ Read full story › Source: The Drum...

on Oct 31, 2016

By Tony Connelly Nissan has recruited Real Madrid star, Gareth Bale, and Manchester City forward, Sergio Agüero, to help strengthen its position in key global markets through its sponsorship of the Uefa Champions League. The Japanese car manufacturer has named the Argentine and Welsh international as its global ambassadors and ‘Engineers of Excitement’ for the remainder of the current Champions League campaign. With two of the most renowned footballers on the planet on board Nissan will hope to capture the attention of football fans and maximise its sponsorship of the tournament which is watched in Read full story › Source: The Drum...

on Oct 31, 2016

By Jennifer Faull Brands that use paid media typically grow three times faster than those that rely on owned and earned media alone, new research from the IPA has found. The report makes for interesting reading, particularly at a time when post-Brexit budgets are under scrutiny, leading many marketers to question whether they need to spend more money on paid media and mass reach. The IPA has stressed that with penetration still three times more likely to be the main driver of growth and profit for brand, appreciating the effectiveness of paid media spend has never been more vital. But it has also highlighted that there Read full story › Source: The Drum...