Posts made in October, 2016

on Oct 31, 2016

By DMN Brainshark and Highspot seize an opportunity in the sales enablement market Read full story › Source: DM News...

on Oct 31, 2016

By Laurie Fullerton A 40% overall increase in ad spend occurred for major social channels Facebook, Instagram, Twitter and Pinterest this quarter fueled in large part by new targeting capabilities like Pinterest tags and enhanced audience targeting. Overall, Kinetic Social research saw spending on the platform triple from the second quarter, and increase five times year over year. At the same time, Kinetic has seen Instagram spending grow to represent 20% of all the money its advertiser clients spend on social media advertising. While this is just one company, it’s still incredibly high and probably a harbinger of where spend could be going Read full story › Source: The Drum...

on Oct 31, 2016

By Laurie Fullerton Oculus, the firm behind the Oculus Rift is currently on a major recruitment drive with over 100 positions currently available, 33 of which are for the Redmond, WA -based Oculus research division. Among those is the AR Incubation Lead role, a position that will lead a team “to build augmented reality technology that opens the path for everyday use for a billion people.” Oculus has been the driving force behind the reinvigoration of virtual reality, but has recently hinted at plans to explore the possibilities of AR as well, the article notes. This Read full story › Source: The Drum...

on Oct 31, 2016

By Naomi Taylor LONDON Advertising has launched a new ’embassy’ in the Middle East and the appointment of Paul Ross as ‘ambassador’ for the region. Prior to joining London Advertising, Ross worked at TBWA, DDB and Saatchi & Saatchi in North America, Europe and the Middle East on global brand development, integrated communications and digital experiences. LONDON’s embassy model provides a base for ‘ambassadors’ who can liaise with existing clients in the region and help business development whilst staying true to the agency’s brand mission to deliver London-quality creative anywhere in the world. Michael Moszynski, CEO and founder of LONDON Advertising, said: “Paul’s appointment is another Read full story › Source: The Drum...

on Oct 31, 2016

By Tony Connelly FC Barcelona‘s marketing boss has revealed that the clubs decision to agree a one-year extension with Qatar Airways is intended to give them more time to find a different sponsor. The La Liga champions officially rubber stamped the short-term extension in a vote at the club’s 2016 ordinary general assembly, ensuring Qatar Airways will stay on as a lead sponsor until the end of the current 2016/17 season. The confirmation comes after Barcelona announced in July that the airline would remain its shirt sponsor for the current season. Negotiations surrounding the deal came under Read full story › Source: The Drum...