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FC Barcelona marketing boss admits Qatar Airways sponsorship extension is intended to buy time to find new partner

on Oct 31, 2016 | 0 comments

By Tony Connelly

FC Barcelona‘s marketing boss has revealed that the clubs decision to agree a one-year extension with Qatar Airways is intended to give them more time to find a different sponsor.

The La Liga champions officially rubber stamped the short-term extension in a vote at the club’s 2016 ordinary general assembly, ensuring Qatar Airways will stay on as a lead sponsor until the end of the current 2016/17 season.

The confirmation comes after Barcelona announced in July that the airline would remain its shirt sponsor for the current season. Negotiations surrounding the deal came under Read full story ›

Source: The Drum