Posts made in November, 2016

on Nov 30, 2016

By Tony Connelly Carlsberg is attempting to revitalise its Export brand with a redesign inspired by its Danish heritage and a £15m marketing campaign aimed at millennial drinkers. The new look, which has been influenced by the cross on the Danish flag, features the signature of founder, J.C. Jacobsen, and the word ‘København’ – Danish for Copenhagen – underline the brand’s roots. Carlsberg’s decision to overhaul its premium variant is intended to move consumer perception beyond its ‘Probably the best…” campaign and confront the long-term decline in the lager market. Loading… The relaunch is set for February 2017 and Read full story › Source: The Drum...

on Nov 30, 2016

By John McCarthy Marks & Spencer is set to benefit from the most Christmas spend on the UK high street, according to research from Rakuten marketing. A survey of 2,000 consumers across the UK found saw 28% of respondents claim, of the high street shops, they will spend the most money at M&S. No doubt supplemented by its engaging Mrs Claus marketing campaign, the brand topped John Lewis whose Buster the Boxer work cost an estimated £7m. M&S was followed by Boots at 25%, John Lewis at 17% and Next at 10%. Perhaps damning to the Read full story › Source: The Drum...

on Nov 30, 2016

By John Glenday Sky is seeking to expand its provision of services with the roll out of Sky Mobile, offering existing customers free calls and texts as well as compile playlists of their favourite programmes to watch on their smartphone. Non-Sky subscribers will have to pay £10 per month to make calls and texts from their phones, or opt for a pay-as-you-go plan. In doing so Sky will become a much-vaunted ‘quad play’ provider by becoming one of a select band of firms offering a full suite of broadband, telephone, television and mobile services. Interest thus far is said to be strong with Sky Read full story › Source: The Drum...

on Nov 30, 2016

By Kyle O'Brien Satellite radio company SiriusXM has settled its copyright lawsuits over recordings made before 1972 with an award that could pay out up to $99 million, according to a story in the New York Times. Three years ago, Flo & Eddie Inc., members of the popular ’60s band the Turtles, known for their hit “Happy Together,” filed three lawsuits against SiriusXM for playing its songs without permission, claiming copyright protection under state laws in California, Florida and New York. Federal copyright laws only started applying to recordings as of 1972 and these lawsuits were brought to clarify the laws. Everything has been watched Read full story › Source: The Drum...

on Nov 30, 2016

By Jessica Goodfellow Trinity Mirror‘s product director Chris Russell has parted ways with the publisher after delivering a major website rehaul across the group, to seek a “new challenge” in 2017. It is not yet known if a replacement has been lined up to take over the role. Russell has been with the publisher for three years, first appointed as head of product. He joined in 2013 from the BBC where he was head of product for numerous strands at the broadcaster, including news at BBC Future Media, and the Commonwealth Games. In November, Russell oversaw a major rehaul of the publisher’s Read full story › Source: The Drum...