By Rory Long An important shift in the world of search took place earlier this month when Google announced it is experimenting with a mobile first index. In many respects, this is not surprising, considering that most searches are carried out on mobile devices. These experiments are hoping to establish a system that indexes pages on websites in the way that most users interact with them – i.e. on a mobile device. Google has stated this aim in its Webmaster Central Blog. “Today, most people are searching on Google using a mobile device. However, our ranking systems still typically look at the Read full story › Source: The Drum...
Read MoreBy Seb Joseph Everyone knows the “probably the best beer in the world” line but few people know the brand, a point vice president of marketing Liam Newton stresses is at the heart of a multi-million attempt to trumpet its Danish roots. The beer marketer is the first to admit it isn’t the most original of strategies and yet in a market flooded with mainstream brews leaning on their heritage to convince drinkers they are premium, he believes there’s scope to do things differently for Carlsberg Export in the UK. That’s not to say the brand will do away with its iconic strapline (which Read full story › Source: The Drum...
Read MoreBy Haley Velasco Ad-Rock AKA Adam Horovitz of the Beastie Boys has designed a sneaker whose proceeds will be donated to Planned Parenthood, the US non-profit organization that provides reproductive healthcare, sex education and information to millions of people worldwide. At $97 a pair, the Keep x Ad-Rock midtop shoe was created through a partnership with vegan shoe creator, Keep. According to Pitchfork, Los Angeles-based Keep has also worked with Bon Iver, Animal Collective, Dinosaur Jr. and Tegan and Sara. “Winter’s cold and I couldn’t find a warm sneaker to walk around in. Given the Read full story › Source: The Drum...
Read MoreBy Ronan Shields Earlier this week Goodway Group published a survey which tipped programmatic display ad prices to jump by as much as 20% over the next 12 months in a report entitled What’s Programmatic Costing You? The report looked at some of the dynamics likely to alter the cost of display ads bought in such a way, with report authors noting that “it’s time to reset your pricing expectations”. Report authors at Goodway Group have forecast that North American publishers taking advantage of improved yield optimization technologies such as the continued adoption of header bidding, plus a generic shift from Read full story › Source: The Drum...
Read MoreBy Tony Connelly Adidas has created new versions of its premium football boot range explicitly for female athletes as part of the brand’s continued push to speak to more women. The Adidas Ace and X boots have been engineered to specifically fit the female foot with a unique combination of shape, design and traction. As part of the creative process Adidas worked with numerous female athletes, including US captain and World Cup winner Becky Sauerbrunn, to gain key insights into the unique shape of the female foot. The results showed that women’s feet typically have a lower in-step and narrower foot bend, which Read full story › Source: The Drum...
Read More
Industry News