Posts made in November, 2016

on Nov 30, 2016

By Sarah McManus This is an insights piece about 2017 trends without any mention of ‘Trump’ or ‘Brexit’. Is that even possible? For all our sakes, I’m giving it a go. Then we can all have a group hug and hope the end of the world is not imminent. A move further towards localism I think people will start to look more inwards. A step further than conscious consumerism, this will be an increased in shopping local or buying local. Liking brands that support communities and make us feel part of something collective. Localisation over globalisation from both foreign policy to the brands we buy. Social Read full story › Source: The Drum...

on Nov 30, 2016

By Laurie Fullerton The influence of a social media photo inspires trust and engagement among consumers seven times more than traditional ads, a recent report suggests. With only six per cent of people surveyed in the UK (between the ages of 16 to 49) trusting traditional advertising, over three-quarters of those surveyed state they prefer looking at user-generated images (UGC). The recent findings suggest brands may have to re-think strategies when seeking trust and engagement among consumers. The report released by Olapic today (30 November) details the results of more than 4,500 active social media users between ages 16 and Read full story › Source: The Drum...

on Nov 30, 2016

By Alexis Ng For many small business owners, marketing is often treated like an unwanted pet – you know you’ve got to take care of it but it’s not quite up there on the list of priorities. In recent years, online marketing has become an increasingly popular and effective tool for businesses to grow, engage and retain customer bases. Most social platforms like Facebook have made it possible for small business owners and in-house digital marketers to manage their profiles and campaigns on their own. Since cost is often a factor in a small business owner’s decision making process, self-served platforms means saving on agency Read full story › Source: The Drum...

on Nov 30, 2016

By Jessica Goodfellow Flaws in the viability of Project Juno have come to light with sources telling The Drum that two of the project’s major publishers – News UK and Northern & Shell – have shown concerns as it pushes forward for completion in Autumn 2017. Of the six newspaper groups involved – News UK, Trinity Mirror, Guardian News & Media, DMG Media, Telegraph Media Group, Northern & Shell – some have got more robust data than others so whether they would be willing to give away their crown jewels Read full story › Source: The Drum...

on Nov 30, 2016

By Seb Joseph For those marketers perturbed by the viewability and creative challenges of getting their ads on smaller screens a viable alternative would be to run their ads on the big screen where those problems are non-existent, according to Sky’s director of media Andrew Mortimer. His thinly veiled ribbing of online media (unsurprisingly) came at DCM’s annual upfront earlier this week, where the narrative was squarely focused on trumpeting cinema as one of advertising’s sleeping giants. For the country’s biggest advertiser, cinema is a medium that “has some very compelling attributes”, particularly at a time when many brands are starting to question whether Read full story › Source: The Drum...