Posts made in November, 2016

on Nov 30, 2016

By Michael Hill My friend Matt Deegan, who runs several radio-related businesses, describes radio as a virus. It’s a born survivor, he says – attaching itself to new platforms and devices, just as a virus clings to cells. That could explain why 90% of UK adults listen to the radio every week, a figure unchanged in decades, despite the explosion in entertainment options. This week I’ve been in Manchester speaking at a Radiocentre event called Tuning In: See Radio Differently. My talk is about some of the R&D and innovation that’s happening around radio, and how Radioplayer’s partnering with technology companies to achieve that. Read full story › Source: The Drum...

on Nov 30, 2016

By Minda Smiley Welcome to The Drum’s US Creative Works. As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US ‘Creative Work of the Week.’ To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, December 7. To submit work for future publication, contact Minda Smiley. In-house: Spotify ‘Thanks, 2016. It’s been weird. Read full story › Source: The Drum...

on Nov 30, 2016

By Tony Walford At the start of this year, we flagged Karmarama as one of the last independent agencies of scale left in the UK. We also said that it was unlikely to sell up unless a really interesting offer came along. Well, as of yesterday (29 November) it is no longer independent as that offer arrived. In a move that surprised just about everyone, the Farringdon-based agency was snapped up by the consulting giant Accenture. Rumours started circulating late on Monday night and by Tuesday morning the deal was done. The figure bandied around was £50m, about 1.5 times Read full story › Source: The Drum...

on Nov 30, 2016

By Gordon Young GroupM chairman Irwin Gotleib has urged TV broadcasters to put aside their issues and share audience data or risk viewers shunning ad supported TV in their droves. “What scares me most”, he told an audience at the Future of TV Advertising Forum in London earlier today (30 November), “is the shift of audiences away from advertising supported TV”. He said that the industry should unite to encourage more subscription services such as Netflix to adopt a hybrid model. Should that happen then it could accelerate the rollout of addressable TV, whereby advertisers are able to target their ads via set-top boxes using Read full story › Source: The Drum...

on Nov 30, 2016

By Tony Connelly Kellogg’s is pulling its ads from Breitbart News, the right-wing news site whose former chairman Steve Bannon has been appointed as a top adviser to president-elect Donald Trump. The decision to withdraw advertising from the site comes in response to mounting pressure from activists calling on marketers to abandon Breitbart News because of its controversial editorial content which has widely been accused of spouting racist and anti-Semiti views. Activists have been gathering screenshots of online ads at Breitbart News and using them as leverage to pressure companies into pulling them. Kellogg’s found itself under fire after a Read full story › Source: The Drum...