By DMN Industry experts share what marketers need to know before making a technology investment. Read full story › Source: DM News...
Read MoreBy DMN The New York-based footwear company survived a tumultuous vendor relationship and found success in a new agency partnership. Read full story › Source: DM News...
Read MoreBy DMN Our forecast for the future of big marketing hubs: Cloudy, with a strong chance of point solutions Read full story › Source: DM News...
Read MoreBy DMN Industry experts share what marketers need to know before making a technology investment. Read full story › Source: DM News...
Read MoreBy John Glenday Facebook has emerged as the big winner of a digital ad spending splurge by retailers over the key Black Friday and Thanksgiving sales bonanzas, racking up a 10.7% and 13% year-on-year uplift respectively. The bumper haul was attained on the back of a wider 17.9% and 13.8% rise in digital ad spend on Black Friday and Thanksgiving versus a year earlier, according to data compiled by AdRoll, with advertising as a whole performing strongly throughout the weekend frenzy. Click-through rates for instance rose by 11% on Black Friday and 10% on Thanksgiving versus the equivalent rates for 2015. Read full story › Source: The Drum...
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