By John Glenday The Sun newspaper was forced to register as a leave campaign group after the tabloid splashed out £96k on a ‘BeLEAVE in Britain’ pull-out poster exhorting readers to use their vote to exit the European Union just a week before the referendum. The unprecedented step was taken by publisher News Group Newspapers to comply with rules laid down by the Electoral Commission which regulates campaign spending. The Sun was one of the most pro-Brexit papers editorially but as the poster was designed for display it fell under the commission’s purview. At a stroke this catapulted the paper into one of the largest Read full story › Source: The Drum...
Read MoreBy John Glenday Facebook is seeking to burnish its video gaming credentials further following the success of hit titles such as Farmville and Candy Crush by introducing a whole new generation of gamers to the simple delights of Pac-Man and Space Invaders. Both titles are being converted for web operation for play on Messenger and embedded within the news feed as part of the social network’s Instant Games push which aims to keep browsers on the website for longer by deploying the tried and tested ‘just one more go’ formula. Coveting Facebook’s 1.8bn users game studios such Read full story › Source: The Drum...
Read MoreBy Shane Taylor Sophia Glennon, PPC manager at Confused.com and winner of the 2016 Women in Search initiative, has called on women in the industry to “challenge everything” as she accepted the accolade at The Drum’s 2016 Search Awards. Cardiff-based Glennon thanked Confused.com for providing her with a solid foundation, and explained how she aims to provide a strong level of training to her own rapidly expanding team. Sophia Glennon Winner 2016 Women in Search Loading… Glennon was presented with the award by Fintan Gillespie, industry head at Google. Gillespie reinforced Google’s commitment to diversity in the Read full story › Source: The Drum...
Read MoreBy Ian Haworth We live in an age where the creative’s toy box has never been bigger, bursting at the seams with innovations in technology like CGI and VR. So what does this mean for the advertising field and its creative players? Essentially it means a creative’s only limit is their imagination and that anything is possible. But all the creative thinking in the world means nothing if your idea lacks the craft of storytelling in execution. Taking a page from the gamer’s book Having a creative toy box is pointless unless you rummage around inside and play with all the tools at your disposal. Look Read full story › Source: The Drum...
Read MoreBy John Glenday Europe might be best known for its economic malaise at present but in future it could be home to a technology cluster to rival Silicon Valley, according to a report published by Atomico. The technology investment firm believes that the continent has three aces up its sleeve: namely an increasing number of tech hubs, growing interest in the sector among investors and the rise of so-called ‘deep technology’ where startups focus on the cutting edge of scientific and technological advances in fields such as AI, nanotechnology and robotics. Drawing input from companies such as LinkedIn, the London Stock Exchange and Read full story › Source: The Drum...
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