Posts made in December, 2016

on Dec 30, 2016

By Adam Flomenbaum Fresh off a Golden Globes win last year – and more nominations this year – Mozart in the Jungle is back and has unseated Goliath as the most-watched original show on Amazon Prime Video. Additional insights below via Jumpshot: Mozart vs. Goliath: The Amazon Original series Mozart in the Jungle not only scored a Golden Globe Nomination for Best Television Series – Musical or Comedy this week, but it’s season 3 debut finally toppled Billy Bob Thorton’s Goliath. Season 1 of the series also saw an increase in viewership this week. Season 1 & 3 drew a 28% Read full story › Source: The Drum...

on Dec 30, 2016

By Lisa Lacy H&R Block, the tax preparation company founded in 1955, has enlisted the help of the perennially suave and debonair Jon Hamm, aka Mad Men’s Don Draper, in its push for the 2017 tax season. Dubbed the Get Your Taxes Won campaign, H&R Block says the effort “goes directly to the heart of what people care about – getting the most money back on their taxes and having the best overall tax filing experience.” What’s more, Kathy Collins, H&R Block’s chief marketing and strategy officer, said the brand is “going to be very aggressive in telling consumers how much we have Read full story › Source: The Drum...

on Dec 30, 2016

By John McCarthy Prospective chefs will be met with new inspiration when searching select food types on Google using their mobiles. A new Google search integration looks to increase the dynamism and helpfulness by featuring recipe ideas in a slideshow node atop the results, helping provide culinary ideas without users ever having to advance into a new URL. The changes, spotted and blogged about by Alex Chitu, highlighted a search for avocado mayo. His screenshots show the algortithm can curate contextual recipes in a carousel. The feature is limited to Google.com users on mobile. Read full story › Source: The Drum...

on Dec 30, 2016

By John McCarthy Twitter chief executive Jack Dorsey is embracing the ideas of the social network’s users as the company looks to right its course in 2017. Amid ad and user growth stagnation – and with no viable buyer seemingly on the horizon – Dorsey took to the platform to crowd source ideas that will improve the core product. The following tweet emulated a similar question posed by AirBnb chief executive Brian Chesky earlier in the week. Following in the footsteps of Brian Chesky: what’s the most important thing you want to see Twitter improve or Read full story › Source: The Drum...

on Dec 30, 2016

By John McCarthy Facebook is a media company, just not a traditional media company, claims the social network’s founder Mark Zuckerberg who previously maintained a firm stance that it is a technology platform only responsible for the delivery of content. Zuckerberg in August claimed that Facebook is a “tech company, not a media company,” using the distinction that it does not produce content, but rather deliver it, as a differentiator. However, the company’s role has come into question countless times as experts debate whether its control of the data wellspring is a form of editorial control – this especially exacerbated during Read full story › Source: The Drum...