John Lewis’ ‘Buster the Boxer’ Christmas campaign has not only fetched the retailer the accolade of this years most shared Christmas ad, but topped the list of 2016 most popular ads.
The two-minute video ad, created by Adam&EveDDB, lead Unruly’s annual ‘Top 20 Global Video Ads Chart’ with 1,949,387 shares across social media.
According to the video ad tech company’s research Buster the Boxer now sits in fifth place in the list of most shared Christmas ads of all time and is John Lewis’ most successful Christmas ad ever.
The win marks a return to form for the retailer after it saw Read full story ›
Source: The Drum
Industry News