By Wayne Blodwell

I feel like 2016 was the year everyone became a little disheartened with the marketing industry (globally) – this happened due to the increased number of industry challenges, such as adblocking, transparency, measurement, to name a few.

Each of these challenges you can attribute to companies acting with self-interest and not pulling in the right direction for the industry’s investors (marketers). Some of these self-interests have gotten to a point where they are so big that they are hard to correct.

Broadly there are three approaches to dealing with a challenge: bury your head in the sand; point fingers; or take responsibility. Read full story ›

Source: The Drum