Posts made in February, 2017

on Feb 28, 2017

By John Glenday Former Google search chief Amit Singhal has been forced to quit Uber just one month after arriving at the ride-hailing app amidst accusations that he failed to disclose a sexual harassment allegation made during his time at the search giant. Singhal was named as Uber’s SVP of engineering just last month but has been boomeranged back out after chief executive Travis Kalanick discovered that he had failed to disclose an allegation of sexual harassment made during his stint at Google. The late disclosure caps a torrid start to the year for Uber having been Read full story › Source: The Drum...

on Feb 28, 2017

By John Glenday New Zealand born singer-songwriter Lorde has taken a back seat for a teaser trailer hinting at the looming release of some new music on 2 March, by enigmatically snacking and supping a milkshake. Lorde flagged up the short clip to her fans via a website, with an accompanying Facebook post reading simply ‘u hungry?’ while also taking time out to share a publicity photo for the presumed material. Commenting about the work in a lenghty Facebook missive Lorde revealed: “I want nothing more than to spill my guts RIGHT NOW about the whole thing Read full story › Source: The Drum...

on Feb 28, 2017

By Charlotte McEleny GrabBike, the two-wheeled business of taxi app and ride sharing giant Grab, has managed to rev up the effectiveness of a recruitment campaign that aims to change social perceptions around rider jobs using adtech. According to GrabBike, in Vietnam the demand for its service in key cities like Hanoi is scaling faster than it can recruit drivers. A key issue is that being a bike driver (or xe om) is seen as a “face-losing job”. The brand therefore took to digital media to try and entice more people to sign-up but found it was still struggling to get people through the process. Read full story › Source: The Drum...

on Feb 28, 2017

By Doug Zanger Editor’s note: ThinkLA’s DIG (Diversity, Gender, Inclusion) initiative has been created to celebrate and work towards greater diversity in Los Angeles. ThinkLA and The Drum are pleased to highlight African American leaders in the Los Angeles marketing community, their thoughts on the industry and how to build greater momentum for all. Sheila Marmon, founder & CEO, Mirror Digital Who was your role model when you were younger? Even though this is the most clichéd answer, I’d have to say my mother. She balanced her career and raising two girls with such grace. And throughout her life, my mother Read full story › Source: The Drum...

on Feb 28, 2017

By Doug Zanger After nearly nine years as president and chief executive of the American Association of Advertising (4A’s), Nancy Hill has continually sought to modernize the organization and prime it for the next phase of growth. Newly-named 4A’s president and chief executive, Marla Kaplowitz, looks to continue building from that foundation as she prepares to take over the role. Giving The Drum a peek into her vision and goals for the 4A’s — which is celebrating its 100th year — the search process, brokered by MediaLink, was one that afforded candor and opportunity to ask the Read full story › Source: The Drum...