By Doug Zanger After nearly nine years as president and chief executive of the American Association of Advertising (4A’s), Nancy Hill has continually sought to modernize the organization and prime it for the next phase of growth. Newly-named 4A’s president and chief executive, Marla Kaplowitz, looks to continue building from that foundation as she prepares to take over the role. Giving The Drum a peek into her vision and goals for the 4A’s — which is celebrating its 100th year — the search process, brokered by MediaLink, was one that afforded candor and opportunity to ask the Read full story › Source: The Drum...
Read MoreTeenagers trust algorithms to select stories nearly twice as much as they trust human editors, research finds
By Jessica Goodfellow While teenagers are more trusting of traditional media – TV, radio and newspapers – than adults as they place mounting importance on facts in a ‘filter bubble’ era, adversely they trust algorithms to select stories for them more than human editors, the Edelman Trust Barometer has found. The study of 1000 16 to 18-year-olds found that despite being the social media generation, the teenagers surveyed are uncomfortable with the pace of change. Three in five are concerned about the pace of change in social media, while two in five are concerned about AI and Read full story › Source: The Drum...
Read MoreBy John McCarthy Representation at the Academy Awards is drawing more attention from minority groups keen to see role models of their own descent on the big screen, Ana Valdez, executive director of the Latino Donor Collaborative (LDC) claims Hollywood has a lot to learn from the marketing industry which has grown to learn the growing importance of the “Latin Wallet”. Hot on the heels of a two year #OscarsSoWhite protest campaign which threatened the Academy’s very existence if it could not start identify top work from black actors in particular, the LDC has applauded the inclusion of movies such as Best Picture Read full story › Source: The Drum...
Read MoreBurger King’s latest ads bizarrely tout the fact that its flame-grilling has led to actual restaurant fires
By Minda Smiley Burger King’s special brand of off-the-wall advertising has reached a new level: in its latest print campaign, the fast food chain is featuring three photographs of actual restaurants that have caught on fire in recent years. The photos, which show Burger Kings aflame in Italy, Pennsylvania and Oregon, serve to (somewhat sadistically) remind people that the brand takes its flame-grilling seriously. A quick Google search of the incidences reveals that no one was seriously hurt in the aforementioned BK fires, which took place in 2004, 2015 and 2016, respectively. According to David Miami, the agency behind the Read full story › Source: The Drum...
Read MoreBy Lisa Lacy After teaming up last year to launch North America’s first virtual reality (VR) roller coasters, regional theme park company Six Flags Entertainment Corporation and Samsung Electronics America announced a renewed collaboration that includes two mixed reality coasters with “complex gameplay, where riders make key decisions during the course of the ride that can affect their scoring at the end.” Dubbed the New Revolution Galactic Attack, the experience will be at both Six Flags Magic Mountain near Los Angeles and Six Flags Discovery Kingdom near San Francisco, “offering park guests a thrilling, fully immersive ride of their lives as Read full story › Source: The Drum...
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