By Lisa Lacy Advertising, design and digital agency Deutsch NY, visual content studio Ntropic and VR company Tactic have launched an educational social good initiative, the Hidden Dangers Project, in conjunction with nonprofit WaterIsLife. According to a rep, this includes an interactive VR game in which a player floats in a boat while pollutants personified as monsters spring from the water and the player uses a purification device as a weapon against them – with the aim being to educate children about the importance of clean water. These so-called monsters include the Bacteria Monster, the Read full story › Source: The Drum...
Read MoreBy Lisa Lacy Thanks to a partnership with Current, the GE startup that specializes in creating intelligent environments for commercial buildings and industrial facilities, the City of San Diego announced a $30m investment to deploy what it called the world’s largest smart city IoT sensor platform. The program will in part transform streetlights into what Current called a connected digital infrastructure that will allow San Diego to collect real-time sensor data that can be used to develop applications that benefit the community. “From directing drivers to open parking spaces to helping first responders during an emergency, the open data platform offers limitless Read full story › Source: The Drum...
Read MoreBy Minda Smiley Hours after Moonlight was crowned “Best Picture” at the Oscars, Calvin Klein unveiled an underwear campaign that stars the cast of the film. The campaign features Mahershala Ali, who won “Best Supporting Actor” at the Oscars for his role as Juan in Moonlight, as well as Alex Hibbert, Ashton Sanders and Trevante Rhodes, the three of which play the movie’s main character Chiron at different stages of his life. Running under the tagline “Revelation,” the campaign features the four men donning the brand’s t-shirts and underwear. At a dedicated hub on Calvin Klein’s site, interviews with each actor appear Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien Lucy Activewear, a women’s sports and lifestyle apparel company started by former Nike executives in the late 1990s, announced that it will be closing a majority of its stores over the next few months and merging the brand with North Face. The story was first reported by KGW news in Portland, Oregon, and said that one reason for the store closings is tougher competition in the activewear category, including by companies like Athleta, Lululemon and Fabletics. “Just in the last eight years, the growth in competition has really been intense from a lot of brands – Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Netflix has hinted that it hasn’t ruled out creating ‘vertical’ content specifically designed for watching on a mobile screen, with the platform’s founder and chief executive Reed Hastings revealing that “people are talking about it” and “maybe one day” it will look into it. Snapchat really pushed content makers to consider the way they design for mobile, forcing brands and advertisers to think ‘vertical’ if they wanted people to watch their content on the small screen. Other platforms and publishers have followed suit – even YouTube to a point has optimised its app for content created on mobile – but streaming Read full story › Source: The Drum...
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