By Laurie Fullerton With a recent fine slapped on TV manufacturer Vizio for collecting the viewing histories of millions of people without their consent, the US Federal Trade Commission (FTC) is moving to ensure audiences know plenty more about how their data is being used. Last month the FTC published a staff report on how publishers track consumer data across devices. The conclusion was on the mind of Neustar chief privacy officer Becky Burr, whose company helps unify customer data sets across channels when she recently spoke to Beet TV. According to Burr, it is increasingly harder for people to Read full story › Source: The Drum...
Read MoreBy Laurie Fullerton With a recent fine slapped on TV manufacturer Vizio for collecting the viewing histories of millions of people without their consent, the US Federal Trade Commission (FTC) is moving to ensure audiences know plenty more about how their data is being used. Last month the FTC published a staff report on how publishers track consumer data across devices. The conclusion was on the mind of Neustar chief privacy officer Becky Burr, whose company helps unify customer data sets across channels when she recently spoke to Beet TV. According to Burr, it is increasingly harder for people to Read full story › Source: The Drum...
Read MoreBy Laurie Fullerton With a recent fine slapped on TV manufacturer Vizio for collecting the viewing histories of millions of people without their consent, the US Federal Trade Commission (FTC) is moving to ensure audiences know plenty more about how their data is being used. Last month the FTC published a staff report on how publishers track consumer data across devices. The conclusion was on the mind of Neustar chief privacy officer Becky Burr, whose company helps unify customer data sets across channels when she recently spoke to Beet TV. According to Burr, it is increasingly harder for people to Read full story › Source: The Drum...
Read MoreBy Laurie Fullerton Creative agency Sleek Machine has recently been hired by WP Engine, a WordPress digital experiences platform headquartered in Austin, Texas. The agency will aim to drive brand preference as WP Engine continues to position itself as the leading WordPress digital experience platform. In late 2016, Sleek Machine helped launch WP Engine’s first creative campaign in support of the company’s new positioning with a series of videos illustrating the company’s purpose which includes hosting sites like AMD, Yelp, Constant Contact and Reader’s Digest. Following the success of this initial effort, Sleek Machine was retained to help grow Read full story › Source: The Drum...
Read MoreBy Tony Connelly Eurosport has invested in cycling network Play Sports Group as part of an ongoing push to strengthen its digital business and increase fan engagement around its core sports. The sports channel’s owner, Discovery Communications, acquired a 20% stake in the platform which last year reportedly reached more than 20 million cycling fans with content posted across YouTube, Facebook, Instagram and Snapchat profiles. The four-year old business publishes more than 1,100 videos a year which focus on creating “compelling, entertaining and educational” content for cycling fans around the world. Play Sports Group said that the commercial partnership and investment would Read full story › Source: The Drum...
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