Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

The changing face of aesthetics: New legislation opens doors for responsible brands

on May 2, 2024 | 0 comments

By Lucy Hobbs

New legislation puts people before procedures, says Lucy Hobbs of Inizio Evoke for The Drum’s health and pharma focus.

We’re no strangers to aesthetics. In fact, the number of people receiving ‘tweakments’ has grown to 11% of the UK population. So it’s no surprise that governments, both in the UK and elsewhere, are looking to shake up legislation around non-surgical procedures – and that those changes are sparking conversations across the aesthetics industry.

Why the change now? Well, we’ve all heard horror stories of botched cosmetic procedures. For some people, the physical and emotional impact is immense. Devastating, Read full story ›

Source: The Drum