Posts made in February, 2017

on Feb 28, 2017

At the end of last year, Simon Sinek posted a YouTube video to try and answer an often-asked question: why are millennials considered a ‘tough group to manage’? Viewed over 5 million times to date, Sinek’s video clearly hit a note. And he poses an interesting challenge to businesses to adapt and build the right environment and quality of leadership to enable young talent to thrive. Iris’s growth from 6 to 1,000 people in 14 offices worldwide in 17 years has been based on a collective of talented, ambitious, entrepreneurial and empowered individuals. We’ve succeeded because Read full story › Source: The Drum...

on Feb 28, 2017

By Jenny Cleeton Samsung has taken the top spot from Apple with it’s ‘Quality Assurance’ ad showing the rigorous tests the new Galaxy has been put through following the controversy surrounding its explosive Note 7 model. Elsewhere there is only one new entry from McDonald’s, which has nabbed a respectable eighth place. The one minute short from the food giant shows a range of people trying to order coffee from independent cafes but struggling with the names, prices and sizes on offer in order to promote the brand’s McCafe range. The spot is backed cleverly by Prince Buster’s ‘Madness’. Shazam Chart Read full story › Source: The Drum...

on Feb 28, 2017

By Laurie Fullerton Business-to-business (B2B) companies need to research and understand buyer behavior on social media before executing a social content marketing plan, which can be done through social insights, a recent report suggest. Startup advisor Jill Rowley explained in the report that mining social networks for signals is the backbone of understanding buyers. “Do the research to be relevant to your buyer and the entire buying committee. B2Bs should use social networks to find buyers,” she said. “Insights allow you to listen to your buyers so you can relate, connect and engage them.” “Knowing that buyers are using Read full story › Source: The Drum...

on Feb 28, 2017

By Jennifer Faull Red Bull’s chief technology officer has urged brands to partner and collaborate with each other if they want to unlock virtual reality’s (VR) potential, saying that success will only come if experiences are shared. The technology has been at the forefront of many marketers ambitions for some time, but its limitations and the scale at which it’s being adopted has proved to be a barrier to any great investment. In fact, only this month did Red Bull Media House launch its own virtual reality platform, which hosts an array of sport, travel and music content designed to be viewed Read full story › Source: The Drum...

on Feb 28, 2017

By Matthias Puschmann With the launch of the MyTF1 VR app TF1 invites viewers to experience the “The Voice” blind auditions as coaches in virtual reality. With TF1’s new ‘MyTF1 VR’ app, fans of “The Voice” can now immerse themselves into the show, take a seat in the famous red chair and experience the blind auditions in virtual reality. Season six of the French adaptation of “The Voice” premiered on February 18th, and fans can watch the new episodes in VR either live during the broadcast or on-demand. The app is available for iOS and Android devices and Read full story › Source: The Drum...