Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in February, 2017

Goal.com launches weekly Facebook Live show as it steps up commercialisation on the platform

on Feb 28, 2017

By Tony Connelly Football media platform Goal.com has launched a new interactive chat show exclusively on Facebook Live featuring a full studio production sponsorship from deodorant brand Sure. The Studs Up show will air every Thursday at 8pm (GMT) live from London’s Gfinity e-sports arena and will be hosted by Rory Jennings, best known for his work on YouTube, alongside Mock the Week’s Nathan Caton and CapitalXtra DJ and presenter Emma Conybeare. Produced by Goal’s in-house team the show will feature an array of guests from sport and music enjoying the fun side of football, with regular features, challenges Read full story › Source: The Drum...

Read More

'We failed the Academy,' PwC apologises for Best Picture mix-up at the Oscars pointing the finger of blame at consultant Brian Cullinan

on Feb 28, 2017

By Gillian West PricewaterhouseCoopers (PwC) has singled out accountant Brian Cullinan for the “series of mistakes” which led to the wrong Best Picture winner being announced at Sunday night’s Oscars. Described as the “biggest blunder in Oscars history” sparking 6,000 social media mentions in a single minute, La La Land was wrongly awarded Best Picture at the 89th Academy Awards culminating in chaotic scenes on stage the film’s producer, Jordan Horowitz, realised mid-speech that Moonlight was in fact the rightful winner. Releasing a statement, PwC said Cullinan had “mistakenly” handed the back-up Actress in a Leading Role Read full story › Source: The Drum...

Read More

Can TBWA help Lucky Generals deliver on its promise?

on Feb 28, 2017

By Seb Joseph For all the fanfare around Lucky Generals’ deal with TBWA, it’s a union bedeviled by how its status as a separate brand within the network agency will resuscitate a TBWALondon that is a fraction of the size it could be. The agreement, which sees TBWA acquire a 60% in the creative shop, seems unlikely to address that issue – at least for now. Keeping Lucky Generals as a separate brand seems unlikely to have been TBWA’s objective going into discussions but once it became clear Helen Calcraft, Andy Nairn and Danny Brooke-Taylor weren’t prepared to relinquish full control of Read full story › Source: The Drum...

Read More

Ideas4Ordsall cultural project receives video and online boost from Cuckoo

on Feb 28, 2017

By Michael Feeley Ideas4Ordsall, an academic project based in the Ordsall area in Salford, Greater Manchester, is working with design, digital and brand agency Cuckoo to support local organisations and individuals to develop their own ideas for cultural activities. In support of Ideas4Ordsall, Cuckoo approached and collaborated with video and film production company Brickhouse Productions to deliver 10 emotive films, telling the story of individuals involved. These include: Amber Sanchez, an artist displaying in Salford Arts Theatre and the iconic Salford Lads Club; Chris Doyle, a cultural intermediary who runs Chapel Street Community Arts; and David Winston, a local historian and member Read full story › Source: The Drum...

Read More

Post Superbowl Stranger Things is the most popular digital series in the US

on Feb 28, 2017

By Natan Edelsburg Stranger Things is in the lead after premiering their trailer at the Super Bowl. Here are the full insights from Parrot Analytics. For 9-15 February, 2017 – Top 5 Digital Original Series in the US and Average Demand Expressions™: Stranger Things, Netflix : 16,587,465 Santa Clarita Diet, Netflix: 15,386,019 The Grand Tour, Amazon Video: 9,228,057 The Man In The High Castle, Amazon Video: 7,821,429 The Path, Amazon Video: 6,845,131 Insights from Parrot: Netflix’s Stranger Things, despite season two yet to air, is number one in the top digital original series chart in the United States, followed by Netflix’s Read full story › Source: The Drum...

Read More