Posts made in February, 2017

on Feb 28, 2017

By Laurie Fullerton Expect to see more live video in your Twitter feed as a strategy to combat a downward trend, with the company reporting a loss of more than $400m in the last year, according to its annual 10-K report released this week. Going forward, Twitter plans to grow its video presence in an effort to reach new users and potential buyers according to Geekwire. While it said in the annual report that it still isn’t making money off Periscope, the move taps into a bigger shift on social media toward video. Facebook’s Mark Zuckerberg, for example, Read full story › Source: The Drum...

on Feb 28, 2017

By Rebecca Stewart Fresh data on the way consumers interact with social media platforms has revealed that many view social as a way to promote themselves, rather than as a destination for fun and entertainment. IPG Mediabrands-owned agency UM has released the ninth annual findings from its global social media tracker, Wave. 52,000 people in 78 countries were surveyed, and the results have been presented in tandem with the analysis of over 60m online consumer interactions and emotional profiling. The findings have indicated that 85% of social media users actively spend time managing their profiles online – almost in the Read full story › Source: The Drum...

on Feb 28, 2017

By Jessica Goodfellow OMD has appointed Joanna Lawrence to the role of chief content officer across EMEA, a newly created role to lead the content division as part of the agency’s restructure. She will run the newly formed content and experiences unit, which brings together OMD’s entire content and experiences offering across the region, such as ‘Fast Content’ seen in the McDonald’s Player Escorts campaign to sponsorship and activation in the Pepsi campaign. The restructure aims to bolster its content offering for clients by ensuring content and experiences are fully integrated and aligned in the service. Lawrence becomes the first person Read full story › Source: The Drum...

on Feb 28, 2017

By Tony Connelly Formula One has promoted Norman Howell to director of communications ahead of the start of the 2017 season, which is expected to herald a new era for the sport. Howell, who has spent the past two years as head of digital for the F1, has more than 30 years’ experience in the international sports communications and media markets. Previously, he worked as director of communications at the Federation Internationale de l’Automobile (FIA) as well as head of communications at McLaren. Howell takes up the new position with immediate effect and will report to managing director of Read full story › Source: The Drum...

on Feb 28, 2017

By The Drum The Drum in the past has become known for its use of transportation devices such as taxis and buses for running small sessions in recent years during Advertising Week Europe, however this year it has chosen to remain motionless (if also a little legless) as it takes over a London boozer for the festival. During the third week of next month (20 – 23 March), The Drum Arms will be operational to serve the media and marketing industry with insights and entertainment across a number of activities as well as pouring a few pints and spirits along Read full story › Source: The Drum...