Posts made in February, 2017

on Feb 28, 2017

By Jessica Goodfellow Sainsbury’s Argos has appointed Gary Kibble as its new marketing director, replacing Stephen Vowles, who left the business in December just months after it was acquired by Sainsbury’s. Kibble will join the company in the next few months. He will report to Bertrand Bodson, chief digital and marketing officer and will be a member of the Sainsbury’s Argos management board. He joins from Mothercare where was global brand and marketing director for nearly two years. He helped engineer an overhaul at the retailer, including the creation of an app, the arrival of digital services on shop Read full story › Source: The Drum...

on Feb 28, 2017

By Nigel Clarkson Mobile World Congress is big. Properly big. Too-big-to-see-everything-even-if-you’re-here-for-a-week big. While the roots of MWC lie firmly in the telco arena, it has certainly branched out over the last few years, as smartphones have moved the ‘mobile’ market away from just telephony and text into a whole economy of its own. The new MWC features the internet of things, 5G connectivity, mobile payments and crypto-currency, data, health and fitness, smart homes, AI, VR, oh and quite a bit of media, marketing and advertising. So much so that we have a whole hall to ourselves these days. There are eight halls in Read full story › Source: The Drum...

on Feb 28, 2017

By John Glenday The UK’s staid tea market is hotting up with the launch of a premium Pure Leaf brand by Unilever designed to lure consumers with the promise of ethically-sourced leaves that are traditionally picked, rolled, dried and crafted. Backing its brand with a £2m marketing campaign Unilever will offer shoppers the chance to pick up both loose and bagged variants of the new brew which comes in a variety of flavours blended using a variety of herbs and fruit pieces. Nisha Singadia, brand manager for Pure Leaf at Unilever UK commented: “We know that Britain is a nation of tea lovers Read full story › Source: The Drum...

on Feb 28, 2017

By Natalie Mortimer Oriental food brand Blue Dragon has introduced a new brand and packaging range which features a more vibrant design to reflect the strong flavours of its sauces and foods. Created by brand design agency BrandOpus, the new Blue Dragon identity plays on the feel of modern Asia and allows consumers to discover and experience the food cultures of the region as it is today. Paul Watmore, marketing director at owner AB World Foods said of the new packaging: “Blue Dragon’s new design evokes the vibrancy of modern Asia and strengthens the brands position as the no.1 Ambient Oriental brand. We want our Read full story › Source: The Drum...

on Feb 28, 2017

By Ayesha Salim Think you know everything about data and customer experience? Following the last episode of The Drum’s latest Everything You Need to Know (EYNTK) – About Data and Customer Experience video series, developed in partnership with Acxiom, The Drum has decided to put marketers to the test. The series of videos, filmed in the back of a London cab, explains how to recognise individuals online and offline, as well as how to get closer to the single customer view. As a marketer, do you remember how much of your ROI can Read full story › Source: The Drum...