Posts made in March, 2017

on Mar 31, 2017

By Andrew Harrison It’s been a difficult few months for Google – the poster boy, as it were, of digital marketing – and for YouTube, the search giant’s video sharing platform. Last year the country’s favourite search engine got a good kicking in the court of public opinion (and at the House of Commons select committee), which exposed the cosy hypocrisy between a corporate mantra to “do no evil” around the world and a corporate structure designed to pay as little tax as possible in Britain. Since then – and more alarmingly for Google’s investors – there has been a double whammy Read full story › Source: The Drum...

on Mar 31, 2017

By John Glenday Snack food brand McCoy’s are hitting our TV screens again to relay news of a £10,000 cash prize on offer for the lucky discoverers of a ‘golden crisp,’ five of which have been secreted away within anonymous bags of ridged crisps. McCoy’s hope their ‘Win Gold’ ruse, conceived by WCRS, will spark a gold rush in corner shops up and down the land, as snackers dig deep for salty nuggets without damaging their teeth. To convey the message a TV ad and social film has been produced again starring KP’s everyman hero Thomas who rummages down inside a Read full story › Source: The Drum...

on Mar 31, 2017

By John Glenday TBWAG1 and Nissan have become partners in crime for the pan-European launch of the new Nissan Micra with the release of a short film tracking the exploits of three ‘accomplices’, the car and the couple, as they make a never-ending getaway from officials. Directed by Joachim Black, the advert makes great use of Chilean landscapes to bring the vehicular pursuit to life, backed up by a rendition of Bonnie and Clyde soundtrack and Brigitte Bardot. Jean-Pierre Diernaz, vice president marketing at Nissan Europe, said: “The all-new Nissan Micra launch is about to disrupt the B segment Read full story › Source: The Drum...

on Mar 31, 2017

By Damian Collier The below is written by Damian Collier, Founder & CEO, Blend Media, and is part of Found Remote’s MIPTV 2017 preview series. Found Remote will again be at MIPTV with Applicaster (come say hi at the booth: Palais R7.J15). I’m thrilled to be moderating a panel session at MIPTV this year where we’ll be debating what’s key to the creation of great VR branded content. VR is certainly a hot topic on the agenda for MIPTV and I’m expecting a sea of virtual reality headsets and associated offerings at the event. I suspect, however that Read full story › Source: The Drum...

on Mar 31, 2017

By Benjamin Cher Endemol Shine Group and Middle East-based IMAGIC have announced a regional production partnership. The deal will see IMAGIC exclusively produce Endemol Shine’s non-scripted formats across the Middle-East and gain access to Endemol Shine’s global library of IP. Endemol Shine and IMAGIC will work together to sell these new shows to local broadcasters and platforms. This deal follows others that Endemol Shine has inked with the Telegraph and Mashable. Endemol Shine is also refocusing its regional strategy in the Middle East from a production hub to expanding as a local format distribution and licensing business, led by Marina Williams, chief operating officer, Read full story › Source: The Drum...