Posts made in March, 2017

on Mar 31, 2017

By John Glenday Toothpaste brand Sensodyne is going digital with a new Instagram and Facebook campaign featuring a week in the life of food blogger Madeleine Shaw to highlight the benefits of the GSK product for sensitive teeth. Part of its ‘Ready for Everyday’ initiative, the campaign will focus on wellness and health, reinforcing the message that sensitivity is not one-off and requires long-term care. As such Wunderman have stalked Shaw for a full seven days, revealing how Sensodyne products are entwined with her everyday routine Laura Street, northern Europe marketing manager of Sensodyne and Pronamel, commented: “This is a Read full story › Source: The Drum...

on Mar 31, 2017

By Benjamin Cher Vicks launched its #TouchOfCare campaign in India, challenging the viewers to redefine what a family means in today’s society while reaffirming the importance of care. The campaign was created by Publicis Singapore, with the story told in the first person by an orphan Gayatri. The film captures how Gauri, a transgender woman, cared for Gayatri on her own against all odds, reflecting the challenges Gauri faces from society. As the definition of family changes across India, away from traditional norms, the idea of family now goes beyond biological connections or a surname. The Vicks brand has stood for family care in India Read full story › Source: The Drum...

on Mar 31, 2017

By Benjamin Cher AOL Platforms announced a partnership with USP studios to open its advertising reach to a global trading ecosystem. This follows AOL’s other agreements with Adsquare and O2 Weve in the UK. USP Studios has over 50 animated characters and include channels such as ‘Kids TV,’ ‘Kids Channel’ and ‘Farmees’ with content in more than 24 languages. The agreement will see AOL hosting USP Studios’ video content, and provide ad-serving, monitoring and data analytics through its ONE by AOL: Publisher Suite, across desktop, mobile and video-on-demand platforms. “We have a resilient end-to-end solution, that makes inventory available to multiple partners, through our Read full story › Source: The Drum...

on Mar 31, 2017

By Charlotte McEleny As we descend into a post-truth era, advertising seems to be headed in the opposite direction. In the pursuit of realness and authenticity, have we forgotten how to entertain? Advertising doesn’t quite have the best reputation when it comes to telling the truth. (OK, out rightly deceptive advertising is thankfully a thing of the past) So then authenticity became a thing a few years back (and it still is): Less Photoshop. Use influencers, not big-ticket celebrities. Tell real stories. Don’t brag, self-deprecate. Somehow in all that effort to become more ‘authentic’, we might have forgotten how to create plain good advertising. Read full story › Source: The Drum...

on Mar 31, 2017

By Lisa Lacy While some may argue the Gamecocks of the University of South Carolina are the Cinderella of 2017 college basketball, QSR Pizza Hut is inadvertently taking the sports analogy one step further by inviting consumers to find a pair of lost shoes – in a contest that ends at the stroke of midnight, no less. That’s right: Pizza Hut partnered with immersive marketing agency Gigapixel Imaging to create the Pizza Hut Pie Tops Hunt, a 360-degree panoramic quest for swag hidden throughout Final Four venue Phoenix Stadium that will give fans a chance to win the Read full story › Source: The Drum...