Posts made in March, 2017

on Mar 30, 2017

By Lisa Lacy Visual discovery engine Pinterest said it will be the platform behind visual search on the forthcoming Samsung Galaxy S8 smartphone. This marks the first time Pinterest’s visual discovery technology is being integrated into a separate application, a Pinterest spokesperson said. “While search engines rely on ​typing text into a box, we’re focused on the untapped potential of searching and discovering with your camera,” the spokesperson said in an email. “Now that [visual discovery tool] Lens [which allows users to discover content using the camera in the Pinterest app], is out to the world on Pinterest, we’re Read full story › Source: The Drum...

on Mar 30, 2017

By Lisa Lacy Google, Facebook, Twitter and Microsoft have reportedly agreed to create “technical tools to identify and remove terrorist propaganda” after meeting with UK home secretary Amber Rudd who had publicly criticized the privacy policies of such players earlier this week. According to The Telegraph, the tech giants said they would consider options for a cross-industry forum to accelerate the removal of extremist content online. Rudd invited executives from these companies to a meeting at the Home Office after last week’s Westminster Jihadist attack raised questions about what role tech companies should Read full story › Source: The Drum...

on Mar 30, 2017

By Sean Larkin Criteo has announced the appointment of industry veteran Greg Archibald (pictured below) as executive vice president of sales as the publicly listed adtech outfit seeks to bolster its revenue-generation in the Americas with a suite of new products. Archibal’s appointment comes as Criteo (historically know for selling ad retargeting solutions) begins a concerted effort to roll out its predictive search offering as well as its sponsored product feature, one it was able to launch post the purchase of HookLogic during the final quarter of 2016, among advertisers, especially those in the e-commerce sector. Read full story › Source: The Drum...

on Mar 30, 2017

By Minda Smiley Snickers’ latest riff on its ongoing ‘You’re Not You when You’re Hungry’ campaign features a basketball fan whose hunger has made him delusional enough to think that his pudgy friend looks like six-foot-three Toronto Raptors point guard Cory Joseph. Created by BBDO Toronto, the ad stars Joseph himself as he helps the man snap back to reality by handing him a Snickers bar. Once the man takes a bite of the Snickers, he realizes that his friend actually looks nothing like Joseph. The Canadian installment of ‘You’re Not You When You’re Hungry’ is part of a larger partnership between Read full story › Source: The Drum...

on Mar 30, 2017

By Rebecca Stewart Twitter has relaxed its hallmark brevity once more revealing it will no longer count usernames towards the total 140-character limit. Writing in a blog post Twitter product manager Sasank Reddy said the social network hoped the move would let users better express themselves. The update means @ replies will no longer occupy space in a user’s tweet, making it easier to @ or reply to several people at once without running out of space. “The updates we’re making today are based on feedback from all of you as well as research and experimentation. In our tests of this Read full story › Source: The Drum...