Posts made in March, 2017

on Mar 30, 2017

By Jessica Goodfellow BuzzFeed News is set to open local-language bureaus in Mexico and Germany this year as part of the publisher’s bid to attract a global audience, editor-in-chief Ben Smith has revealed. The digital media company will hire journalists in the two countries to cover local news in their native language. Certain stories that have global resonance will be translated into English and distributed more widely across the BuzzFeed portfolio. The expansion comes ahead of the two countries’ national elections, providing an opportunity for the publisher to cover the run-up to the political election first-hand. Germany’s federal election is in September, while Read full story › Source: The Drum...

on Mar 30, 2017

By Doug Zanger The American Association of Advertising Agencies (4A’s) is celebrating its 100 year anniversary, with the trade body and The Drum collaborating on a year-long series that will highlight individuals from 4A’s member agencies. Set to launch on Monday, April 3 at 4A’s Transformation in Los Angeles, Beyond the Brief will profile the professional and personal lives of a wide range of agency professionals and talent at all levels, throughout the US. “As we celebrate the 4A’s hundredth anniversary, we intend to keep the focus on our members and the agency talent who fuel the ad business,” said Read full story › Source: The Drum...

on Mar 30, 2017

By Kyle O'Brien With traditional funding sources such as venture capital and hedge funds reportedly on the wane, startups have never been more likely to be the acquisition target of brands operating in more traditional industry verticals, as they seek to transition with the times, and consumers’ lifestyles. However, while there is not a shadow of a doubt that digital is at the core of the contemporary society, many brands, agencies and media owners are still uncertain over how best to engage, satisfy and maintain audience attention, especially as media consumption becomes fragmented across any number of screens. Hence the eagerness to seek the Read full story › Source: The Drum...

on Mar 30, 2017

By Jon Mew Jon Mew, the recently installed chief executive of the Internet Advertising Bureau (IAB), responds to the controversies surrounding digital advertising, and sets out three steps for the industry to repair its reputation. It has been an interesting time to be taking over at the helm of the IAB, with digital advertising hitting the headlines for all of the wrong reasons. But whilst there is work to be done to build, grow and improve digital there is an important role for us to play. Part of that role is being a trusted voice that helps to simplify digital. Some parts of digital Read full story › Source: The Drum...

on Mar 30, 2017

By Tony Connelly Honda has developed a virtual treasure hunt across its social channels which tasks users with solving a series of clues for the chance to win a 2017 Civic. The Honda Civic Live Challenge has been created in partnership with DigitasLBi and aims to promote the carmaker’s new 2017 Civic model. The integrated social media campaign is running over 48 hours and takes prospective customers on a virtual treasure hunt where they must decipher a postcode from a series of challenges. During the competition period Honda will launch a series of six challenges via Facebook Live, prompting participants to visit other digital Read full story › Source: The Drum...