Posts made in March, 2017

on Mar 30, 2017

By Natalie Mortimer Digital agency Jellyfish has opened a new European office in Barcelona to bolster its ties to the EU amid an uncertain Brexit back drop. Jellyfish plans to tap into Europe’s digital talent pool, a move that the agency said will ‘future proofing its business amid Brexit concerns’. The new office will be overseen by Edward Ball, MD EMEA of Jellyfish with the day-to-day running of the agency being managed by analytics director Elias Nuevo, who moves from the agency’s London headquarters. The move into continental Europe forms part of the agency’s continued global expansion and follows the launch of an office in Read full story › Source: The Drum...

on Mar 30, 2017

By Minda Smiley Paralympic wheelchair racer Josh Cassidy is seen floating in a simulated zero-gravity chamber in Bank of Montreal’s (BMO) latest ad. The television ad, created by FCB Canada, is part of the BMO’s yearlong “Wish it Forward” campaign, which was unveiled earlier this year to mark the the bank’s 200th birthday. To celebrate its bicentennial, BMO is encouraging people to submit their wishes online or by visiting one of the interactive fountains it created for a chance to have their wish granted. In the ad starring Cassidy, his wife has wished that he could fly, which is why Read full story › Source: The Drum...

on Mar 30, 2017

By Kyle O'Brien Just in time for opening day for Major League Baseball (April 3), unconventional agency Funworks has teamed with video game developer Glu Mobile for a humorous campaign to promote multiplayer game MLB Tap Sports Baseball 2017, starring National League MVP Kris Bryant of the champion Chicago Cubs. To create the ads, Glu Mobile enlisted San Francisco-based Funworks, an agency that uses social science and sketch comedy techniques to help clients align quickly behind unconventional creative. For the MLB Tap Sports game, they had Bryant ham it up a bit for a couple of 30-second spots. In “Pop Read full story › Source: The Drum...

on Mar 30, 2017

By Tom Ollerton Social media evolves at a far quicker rate than most brands’ abilities to even understand it – let alone keep up with it. So it’s vital that instead of reacting to trends that brands attempt to get ahead of them. One way to do this is by experimenting with new technology as it surfaces, not once it has become mainstream. This is where our Social Scramble comes in. Each month we pick a new technology and build a product, service or some content with it. This allows us to understand how the new tech works so we can pass that knowledge Read full story › Source: The Drum...

on Mar 30, 2017

By Andy Black Carpetright has appointed retail creative agency Whippet to its below-the-line account, following a three-way pitch. The win will see Whippet develop strategic and creative communications for the flooring retailer’s estate of 430 stores, including promotions, campaigns, value and branding. Lynsey Crew, marketing manager at Carpetright, said: “As a brand we’re going through a period of great change and modernisation so it was important we engage a specialist agency who understands both the store environment and customer journey. Whippet Read full story › Source: The Drum...