Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in March, 2017

Can marketing help bridge the public sector technology divide?

on Mar 30, 2017

The technology revolution might be underway, but it has yet to reach parts of the public sector. Most hospital consultants still make notes by hand, with appointments delayed when a batch of papers is left in the wrong department. In schools, clerks of governors are paid to sit in meetings for hours to compile and circulate reams of paper that are rarely read. In the court system physical records are still moved from town to town in vans. These examples come from my own experience and they relate only to the collection and transfer of information. Consider the myriad potential Read full story › Source: The Drum...

Read More

Can Samsung’s Galaxy S8 marketing strategy help repair its Note 7 wounds?

on Mar 30, 2017

By Natalie Mortimer Samsung will next month launch (arguably) its most important phone to date, the Galaxy S8, as it looks to move consumer’s minds away from the widely-reported debacle of the Note 7, towards a plethora of new features it hopes will propel the brand to become the king of the smartphones. When Samsung was forced to recall its Galaxy Note 7 last autumn after some of the devices caught fire due to a fault with the battery, the news was splashed across media outlets with the force of a hurricane. The electronics company was forced to stop production on the model, issue Read full story › Source: The Drum...

Read More

International Fake News Day to take place on 1 April, with The Fakers Awards highlighting the leading practitioners of cock-and-bull stories

on Mar 30, 2017

By Staff Writer Did you hear the news about the Dalai Lama writing his own sitcom? How about the rogue planet Nibiru being on a collision course with Earth? Or the woman arrested for defecating on her boss’s desk after winning the lottery? These stories have all been published on apparently legitimate news sites and spread by our favourite social networks over the last year. And they share one other thing in common too: they were all, of course, absolutely fictional. Fake news is everywhere you look, from Miami reportedly introducing texting lanes on its motorways to the Pope purportedly endorsing Donald Trump Read full story › Source: The Drum...

Read More

Snapchat deepens ties with NBC as pair ink 2018 Winter Olympic Games partnership

on Mar 30, 2017

By Rebecca Stewart NBC is going for gold with Snapchat, extending the pair’s partnership to bring coverage from the 2018 Olympic Winter Games to users in the US. The move follows on from a $500m investment in Snap from NBC as part of the tech upstart’s March IPO. Announcing the news, NBC said the pair will partner to bring “unique” Olympic Winter coverage from South Korean host city PyeongChang next February. Content will include daily updates Snapchat‘s user-generated service Our Stories as well as official Publisher Stories. Footage uploaded to Our Stories will showcase behind-the-scenes and fan moments, while Read full story › Source: The Drum...

Read More

Formula One looks to jump-start its media rights strategy and hospitality programme with two key appointments

on Mar 30, 2017

By Tony Connelly Formula One has appointed two new global directors to help increase the commercial growth of the sport across its media rights and hospitality programme. As part of the ongoing management restructuring at within the sport new owner, Liberty Media, has appointed Ian Holmes as global director of media rights and Kate Beavan as global director of hospitality. Holmes has worked for Formula One since 2001 and previously held the role of head of media rights. In his new role, he will lead a team tasked with overseeing the licensing of audio visual rights to third parties across linear, non-linear, full Read full story › Source: The Drum...

Read More