Posts made in March, 2017

on Mar 30, 2017

By Claudia Caplan In the midst of March Madness, it’s appropriate to think about how the NBA and NCAA’s “One and Done” rule has changed the game. You may remember that it used to be possible, albeit unusual, for outstanding basketball players to skip college altogether and go straight to the pros. That’s what both Kobe Bryant and LeBron James did. But the powers that be decided it would be better to force young players to spend one year in college – or cooling their heels – rather than let them go straight to the NBA. The new rule has had a Read full story › Source: The Drum...

on Mar 30, 2017

By Jessica Goodfellow Chocolate maker Cadbury wants to consolidate its advertising strategy that has been split between Saatchi & Saatchi and Fallon, the agency behind the drum-playing Gorilla advert. Should both Publicis-owned agencies contest the account then it is likely to be Saatchi & Saatchi rather than Fallon that will lead, given the agency has handled global duties outside of the UK alongside Ogilvy & Mather. The WPP-owned business mainly oversees the brand in India but has also created ads for South Africa, meaning its future with Cadbury could also be affected by the pitch. It is understood that the review is being led by Read full story › Source: The Drum...

on Mar 30, 2017

By Laurie Fullerton With television advertisers, publishers, editors, mathematicians and agencies all working at finding answers about how marketing should work, for Media Math’s CMO Joanna O’Connell, it comes down to valuable conversations. In a recent interview with Beet TV, the marketing analyst turned marketing chief notes that despite coming at it from different angles, there are some fundamental truths about marketing which includes helping a marketer or agency create conversation at scale with their prospects and customers. Using math and technology helps of course, but “great marketing should enable a marketer and a consumer to connect in a way Read full story › Source: The Drum...

on Mar 30, 2017

By Danielle Gibson Retail giant, H&M has announced new clothing brand, Arket in a bid to revive sales in key European markets. Due to launch after the summer, Arket will to focus on “a broad yet selected range of essentials for men, women and children, as well as a smaller, curated assortment for the home,” according to chief executive office, Karl-Johan Persson. Arket’s first retail store is set to open on London’s Regent Street early autumn of this year, followed by Brussels, Copenhagen and Munich and online in 18 European markets. The announcement follows the company’s earlier statement of its quarterly financial results where Read full story › Source: The Drum...

on Mar 30, 2017

By Laurie Fullerton With his multi-decade background at NBC, CNBC and TiVo, Tom Rogers knows well that continued viewing declines in traditional television are a concern, with an 18% viewing decline since 2014, and on average a three percent decline each year since 1990. “We are facing something really different today. One, the pace of decline is accelerating because of new sources,” said Rogers, who is the executive chairman of WinView Games and chairman and CEO of TRget Media, to Beet TV. “Because of Netflix, Amazon, etc. year over year there is a vast decline in traditional television viewing Read full story › Source: The Drum...