Posts made in March, 2017

on Mar 30, 2017

By Tony Connelly Vauxhall is severing its sponsorship ties with the home nations football teams after admitting that its “business priorities have changed”. The car manufacturer announced that it would end its seven-year relationship with the England, Scotland, Wales and Northern Ireland football associations when its contract expires after the 2018 World Cup. It’s sponsorship with the four home nations is reportedly worth £11m a year with the English Football Association’s (FA) contract valued at £6m annually, but now Vauxhall wants to redirect its marketing spend into campaigns for individual car models. A spokeswoman for the brand said its “business priorities have Read full story › Source: The Drum...

on Mar 30, 2017

By Rebecca Stewart Unilever-owned condiment brand Colman’s is making a move into the snacking category for the first time ever as part of a partnership with the Snaffling Pig Co. The union is designed to tap into what both companies believe to be a growing demand for pork crackling, and to leverage Snaffling Pig’s position within the market. As part of the partnership Snaffling Pig Co’s double hand cooked pork crackling will be paired with the the flavour of Colman’s English Mustard, with the new variant being offered in various formats to target grocery, on-trade and gifting markets. “In the past Read full story › Source: The Drum...

on Mar 30, 2017

By Seb Joseph The demonisation of online media as a place where no brand is safe is muddying the fact that the chance of either a video or display ad appearing against inappropriate content in the UK is dwindling, according to a report. The conclusion somewhat flies in the face of the current rhetoric that ad misplacement is rife online. While the Integral Ad Science report acknowledged the current appetite for greater transparency, it found that the risk of video ads being misplaced fell from 11.2% in the first half of 2016 to 8.9% in the final six months. The drop was “on a Read full story › Source: The Drum...

on Mar 30, 2017

By Danielle Gibson Estate agents Marsh & Parsons has sparked a sexism row over its latest London Underground billboard ads, thanks to an advert featuring an older man embraced by a younger woman along with the copy line, ‘A charming period property with a modern extension’. Despite best intentions, Marsh & Parsons confirmed it will remove the ad after the billboard received complaints online and to the Advertising Standards Authority (ASA). The ad is one in a series that describes people as though they are properties but many on social media believed the agency went too far with the provocative billboard. What Read full story › Source: The Drum...

on Mar 30, 2017

By Staff Writer The Duke of York, Prince Andrew, and his technology programme Pitch@Palace are joining forces with The Drum to produce a special issue of the magazine focused on human tech. Published on 22 April, the human tech issue will explore the impact of technology on our lives and business, featuring interviews with web pioneer Sir Tim Berners-Lee, musician Will.i.am and human cyborg Neil Harbisson. Prince Andrew, who will be a key contributor to the issue, discussed the importance of this kind of technology at his Pitch@Palace Boot Camp in Nottingham, where entrepreneurs presented their human tech-related products and innovations to an audience Read full story › Source: The Drum...