Posts made in March, 2017

on Mar 30, 2017

By Jessica Goodfellow Vice Media‘s TV channel Viceland is set to launch TV’s first ‘Weed Week’ next month with a slate of cannabis-themed originals, documentaries and comedies. To build buzz around the programming, the network has kicked off an elaborate marketing campaign that includes shop front activations and a weed-scented ATM. The channel is hoping to capitalise on the growing adoption of legal marijuana across states in the US, where more than one-quarter of Americans are now living in states with – or soon to have – adult-use marijuana laws on the books and millions more living in states with legal medical use. The ‘Weed Read full story › Source: The Drum...

on Mar 30, 2017

By Andy Black Performance Horizon is to expand into Europe with its new headquarters in Hamburg, along with Oskar Stenzel appointed as the company’s general manager. The expansion is a result of the rapidly growing amount of incoming German business and will better serve Performance Horizon’s customers in the region and across Europe. Major brands in travel, retail, finance and telecom rely on the Performance Horizon enterprise platform to scale their affiliate and marketing partnerships in Germany, Austria, and Switzerland as a way of driving new customer acquisition, revenue increases and profitability gains. Performance Horizon’s German headquarters and staff expansion builds on the company’s Read full story › Source: The Drum...

on Mar 30, 2017

By John Glenday Spotify is riding on the coat-tails of comedian James Corden’s runaway Carpool Karaoke hit by staging its own celebrity vehicular spectacular, albeit without the singing. Traffic Jams adopts its own unique take on proceedings by inviting a rapper and a producer to share a ride in an SUV as they navigate snarled LA roads while attempting to pull together a new song before arriving at their destination. To be screened on Apple Music each episode will conclude with a live performance of the melody in front of an audience of hundreds – Read full story › Source: The Drum...

on Mar 30, 2017

By John Glenday BIMA, an industry association representing interactive media and digital content creators, has announced the formation of a new leadership structure comprising a council composed of four hand-picked regional chairs. Covering the four corners of the UK the appointees are Jon Davie, CEO of Zone who will lead BIMA London; Ian Finch, CEO of Mando Group who assumes responsibility for BIMA North West; Rob Belgrave CEO of Wirehive takes the honours at BIMA South while Gerry McCusker, CEO of Dog, looks after BIMA Scotland. In addition BIMA will also open national artificial intelligence and immersive Read full story › Source: The Drum...

on Mar 30, 2017

By Ashely Deibert The below is written by Ashely Deibert, VP of Marketing, iQ Media, and is part of Found Remote’s MIPTV 2017 preview series. Found Remote will again be at MIPTV with Applicaster (come say hi at the booth: Palais R7.J15). 4 Reasons Advertisers Will Increase Their Traditional TV Investments in 2017 The transformation and fragmentation of TV over the last decade has caused more than a few headaches for the advertising industry. Accustomed to a broadcast model that was at once disproportionately in their favor, advertisers are now challenged with getting in front of viewers who are Read full story › Source: The Drum...