Posts made in March, 2017

on Mar 30, 2017

By Michael Feeley Following the UK’s formal triggering of negotiations to leave the European Union yesterday (29 March), London Advertising has announced a strategic alliance with Lord Tim Bell’s new agency Sans Frontières Associates to help foster global trade between governments and corporations. Moszynski and Bell are both vocal supporters of the move to leave the EU and commissioned a ComRes survey in order to demonstrate the nation’s confidence about leaving the EU when they are aware that 85% of world trade comes from outside the EU. The results show that twice as many people are ‘Glass Half Full’ (i.e. Read full story › Source: The Drum...

on Mar 30, 2017

By Benjamin Cher Dentsu Aegis Network is set to mark its entry into Sri Lanka with the acquisition of Grant Group, a 59 year-old integrated agency, in a deal that is expected to close this week. The acquisition follows Dentsu Aegis’ recent acquisition in Indonesia with the agency named leader of the acquisitions spree in 2016. The Grant Group was established in 1958 and is Sri Lanka’s first international advertising agency, and now has seven entities over two main groups of Grant Advertising and Grant Agencies. Grant Advertising comprises of Grant Advertising and Grant Media, while Grant Agencies consists of Response Marketing, RN Media, Read full story › Source: The Drum...

on Mar 30, 2017

By John Glenday Faced with dwindling official TV audiences Premier League chiefs have been jolted into action in a bid to shut down illegal streaming sites which fans are increasingly turning to. The sporting body is enlisting the help of police forces within the UK and abroad, as well as working with ISP’s to curb access in the midst of growing concern that the sport’s lucrative TV rights deals could now be imperiled. Piracy has grown from a niche concern to a mainstream headache for authorities with the proliferation of apps and set top boxes capable of hijacking feeds from matches, Read full story › Source: The Drum...

on Mar 30, 2017

By Tony Connelly Glasgow 2018, the multi-sport European Championships event, has appointed Stripe Communications as its digital partner. The inaugural event will span 10 days and involves 4,500 top European athletes competing across seven sports- aquatics, cycling, gymnastics, rowing, triathlon golf and athletics. It is being co-hosted with Berlin, which will host the athletics, and looks to build on the legacy created by the 2014 Commonwealth Games in Glasgow. As the digital partner for Glasgow, Stripe Communications will be tasked with delivering the event’s social strategy, campaign ideation, content creation and delivery of paid and organic digital activity across all social and web channels. Stripe Communications Read full story › Source: The Drum...

on Mar 30, 2017

By Danielle Gibson Kodak has joined forces with Imperial Leisure to take to the streets of London with a custom charger as part of a stunt ‘wiping’ people’s mobile phones. The experiment, a collaboration between the creative agency and the Kodak Moments app, revealed how people react when their phones are wiped by mistake. Promoting the fact that the app allows people to save their photos by printing them straight from their phone. One woman, who was upset over the loss of photos of her one-year-old son explained that there was no cost to getting her images back. While a man said, “Yes Read full story › Source: The Drum...