Posts made in March, 2017

on Mar 30, 2017

By Kate Walker The below is written by Kate Walker, Marketing Director, WildBrain, and is part of Found Remote’s MIPTV 2017 preview series. Found Remote will again be at MIPTV with Applicaster (come say hi at the booth: Palais R7.J15). Kids’ content on YouTube: The New Essentials in 2017 Kids’ and family content continues to dominate the top channels on YouTube and now accounts for billions of views each day. The YouTube Kids app is now available in 26 countries and the online platform topped the favourite kids’ brands list in 2016. Whilst it’s undeniable that kids IP Read full story › Source: The Drum...

on Mar 30, 2017

By John Glenday Accused of sticking its head in the sand over the Galaxy S7 combustion debacle, Samsung is continuing in a similar vein this year by employing an Ostrich to promote its Gear VR headset. The feathered brand ambassador is depicted inadvertently donning a Gear VR while rummaging for food, only to trigger a flight simulator – enabling it to take to the skies for the first time since its ancestors first found themselves grounded millions of years ago. Cue exaggerated footage of Ostrich’s eyes stretching wide in amazement, its beak dropping and its feathers ruffling as it Read full story › Source: The Drum...

on Mar 30, 2017

By Benjamin Cher The launch of MMX Multi-platform is set to beef up comScore’s measurement of mobile audiences in Indonesia, as comScore revealed Indonesians’ digital habits. This development follows comScore’s appointment as online audience measurement partner for Indonesia’s advertising trade bodies. “We are committed to bringing robust solutions to Indonesia, and are delighted to announce the introduction of mobile panel data which will enable more granular insights into audiences and their content consumption across smartphones and tablets,” said Joe Nguyen, senior vice president, Asia Pacific at comScore. “Audience measurement in today’s evolving mobile and multi-platform environment is challenging. The industry needs trusted, unduplicated measurement Read full story › Source: The Drum...

on Mar 30, 2017

By John Glenday Facebook is poised for a grand reveal of its latest Messenger innovation, a group chatbot service that can keep people up to speed where there is a requirement for real time data; such as news, sport and deliveries. Building on its existing chat bots, the new breed of AI script will be opened to third party developers to enable them to push the service forward as they see fit. The news was broken by Tech Crunch who gave the real-life example of sports fans coming together on Messenger with a sports bot automatically providing Read full story › Source: The Drum...

on Mar 30, 2017

By Andrew Roberts There is a great Texan phrase “all hat, no cattle”. It describes people who tend to talk boastfully without acting on one’s words and whilst we all heard a few of these around Austin last week it was mostly aimed at the subject of many bar chats – the new POTUS. Thankfully SXSW itself was quite the opposite – it delivered in spades. SXSW is far more than a tech conference, as I wrote last year, it is a chance to renew interest in this fascinating world we call work, it inspires bigger and wider thinking and get out of Read full story › Source: The Drum...