Posts made in March, 2017

on Mar 30, 2017

By Benjamin Cher Consumer spend on apps is set to blow past $139b in 2021, with global downloads forecasted to grow 20% annually to hit $352 billion in 2021, according to App Annie‘s App Store Forecast Report. The five largest mature markets, US, China, Japan, South Korea and the United Kingdom are expected to contribute 85% of global consumer spend in 2021. Emerging markets on the other hand are expected to fuel downloads in mobile app stores, particularly in India, Mexico, Brazil and Indonesia. “Apps are transforming the way consumers interact with products, services, content and brands, across verticals globally,” said Danielle Levitas, senior Read full story › Source: The Drum...

on Mar 30, 2017

By Benjamin Cher Top-performing mobile ads follow some common principles according to Celtra and On Device Research’s analysis of the top 20% of mobile ads (ad recall and purchase intent). The ad recall of the top 20% of mobile ads saw an uplift of 20% compared to the control group, while the remaining mobile ads only saw a 3% uplift, according to the analysis. Similarly, the purchase intent of the best performing 20% of mobile ads is six times more effective than the remaining 80%. This comes at a time where calls for ‘better standards’ for mobile ads, and growth at a rapid Read full story › Source: The Drum...

on Mar 30, 2017

By Gregg Bywalski The below is written by Gregg Bywalski, CEO, XTreme Video, and is part of Found Remote’s MIPTV 2017 preview series. Found Remote will again be at MIPTV with Applicaster (come say hi at the booth: Palais R7.J15). VR Filmmakers are Seeing Double in Revenue Streams for Immersive Entertainment This year’s MIPTV conference will see a plethora of discussions, keynotes and panels dissecting, predicting and speculation about the potential of VR in mainstream implementation for the consumer market. Despite the promotion and hype, there is truth to the words often used to describe it: revolutionary, innovative and Read full story › Source: The Drum...

on Mar 30, 2017

By Ian Burrell Only a very few years ago photojournalism still seemed like one of the coolest, most rewarding ways imaginable of making a living. When Aidan Sullivan set up Getty Images Reportage in 2009, the commissions for his team of topflight photographers came rolling in. “We were getting assignments left, right and centre,” he recalls. “We were working for Paris Match, CNN, Time magazine, the New York Times, National Geographic, you name it.” Reportage’s currency was visual imagery but the mere presence of the names on its roster –including Tom Stoddart, Lynsey Addario, Brent Stirton among a hallowed three dozen – was a Read full story › Source: The Drum...

on Mar 30, 2017

By Jessica Goodfellow The Independent believes it is better positioned than such organisations as the BBC to call out fake news and the intention by the media and political figures to spin stories for their personal gain. But at the same time, the Independent has been singled out by Buzzfeed’s political editor Jim Waterson as one of a group of news providers which publishes “incredibly partisan headline stretching facts to the absolute limit”. Waterson claimed the UK doesn’t have a fake news industry because our partisan newspapers “already do that job”. “That was our equivalent of fake news – Read full story › Source: The Drum...