Posts made in March, 2017

on Mar 30, 2017

By Haley Velasco Havas Chicago has brought in some new blood with the addition of Paul Hirsch as the executive creative director. “Paul understands deeply the moves we have made in the Chicago office to innovate and change and define our process. He also possesses a level of detail and focus on the craft that is incredible and that’s what is needed at Havas right now,” said Jason Peterson, chairman & chief creative officer, Havas Creative, US. Hirsch comes from Division of Labor, an agency based in Sausalito, California, which has done work with Ford, CamelBak, Roku, Dropbox and more. He will lead Read full story › Source: The Drum...

on Mar 30, 2017

By Charlotte McEleny The IAB Singapore has launched ‘Rolling Heavies’, a new video series that puts the most senior digital leaders in APAC, members of the IAB Singapore Board, on a bike to ask them about their career and experiences. The series, launched exclusively with The Drum, aims to showcase the different backgrounds that have inspired and produced some of the best talent in the region. Miranda Dimopoulos, CEO of IAB Singapore and ambassador to Southeast Asia, said: “Ours is in an industry driven by talent, and they come from all walks of life. The one thing they all have Read full story › Source: The Drum...

on Mar 29, 2017

By Kyle O'Brien Each year, valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. Google, even with its recent troubles, has topped the list of America’s 500 most valuable brands. Apple, which was first last year, and Amazon follow in second and third place, respectively. For the ranking, a brand’s strength is assessed (based on factors such as marketing investment, familiarity, preference, sustainability and margins) to determine what proportion of a business’s revenue is contributed by the brand. This is projected into perpetuity and discounted to determine the Read full story › Source: The Drum...

on Mar 29, 2017

By Minda Smiley Radio Flyer recently created a pop-up travel agency for kids in Chicago to give them a chance to “plan” trips to destinations like Stinky Broccoli Forest, Cotton Candy Swamp and Dragon’s Butt Kingdom, all of which are places that can only be reached via imagination. Children who attended were greeted by travel agents who helped them plan their vacation and choose which Radio Flyer vehicle would be the best fit for their travels. Passports, itineraries and “travel essentials” were also handed out to kids to help kick-start their imaginations before they embarked on the trip of a lifetime. The stunt, which was Read full story › Source: The Drum...

on Mar 29, 2017

By Kyle O'Brien BBDO San Francisco has added Kate Catalinac and Corinne Goode as its new creative directors, effective immediately. They will report to chief creative officer, Matt Miller, and partner to work across the agency’s expanding roster of clients. “As an agency we are only as good as the people who work here. Which is why I’m so excited that Kate and Corinne decided to work at BBDO San Francisco,” said Miller. “As creatives they are intelligent, innovative and strategic. As leaders they are visionary, kind and nurturing. All those abilities, coupled with their experience and Read full story › Source: The Drum...