Posts made in March, 2017

on Mar 29, 2017

By Lisa Lacy Appealing to a new generation of cruise-goers – and their vanity – the self-proclaimed world’s most adventurous cruise line, Royal Caribbean International, says it wants to crown four thrill-seeking millennials hungry for social stardom the “World’s Most Adventurous Squad.” The brand’s so-called #AdventureSquad social contest will therefore “challenge explorers and aspiring Instagram stars to act on their wanderlust and prove their adventurousness is off the charts.” Video of Win a Worldwide Adventure | Seeking the World’s Most Adventurous Squad Loading… Consumers vying for the title can enter via five adventure-themed Instagram challenges by posting photos, tagging Read full story › Source: The Drum...

on Mar 29, 2017

By Minda Smiley The Cannes Lions International Festival of Creativity has announced that founder and creative chairman of Droga5 David Droga will be the recipient of this year’s Lion of St. Mark, an award that honors individuals who have made a significant contribution to creativity within the industry. Droga is one of the most awarded creatives in the business. According to Cannes, he has won more than 70 Gold and 15 Grand Prix/Titanium Lions throughout his career. He won his first Lion at the age of 19. “I have worked with more talented people and had more opportunities than one Read full story › Source: The Drum...

on Mar 29, 2017

By Rebecca Stewart The BBC will make its debut appearance at this year’s Digital Content NewFronts in New York, with the UK-based international news site set to detail what role it can play in tackling the industry’s fake news issue. The media behemoth will tackle the issue with a panel event, and ad sales pitch, on May 8, where it will explore how its “editorial expertise and values” can enhance its commercial offerings at BBC Worldwide, as well as how news organizations like the BBC can “play an integral role in combating fake news.” The move follows on Read full story › Source: The Drum...

on Mar 29, 2017

By Minda Smiley It looks like burger chains Carl’s Jr. and Hardee’s have finally grown up. After years of airing ads that featured nearly nude models and other scantily clad women, the sibling fast-food joints have rolled out a massive rebrand campaign in hopes of convincing consumers that they care more about food than boobs. The crux of the campaign is a cheeky three-minute film that stars Carl Hardee Sr., the fictional founder of Carl’s Jr. and Hardee’s. Played by Nashville star Charles Esten, Hardee Sr. is appalled when he finds out that his son and successor Read full story › Source: The Drum...

on Mar 29, 2017

By Danielle Gibson Marketing billboards for Smurfs: The Lost Village have a slight variation in Bnei Brak, Israel – leading female character Smurfette has been removed from promotional material. Billboards and other promotional content in the Israeli city are regulated due to the Orthodox nature of its populace. Posters that “might incite the feelings of the city’s residents” are not allowed to promote women characters. The PR company behind the region’s marketing of Sony Pictures Animation’s Smurfs: The Lost Village, Mirka’im-Hutzot Zahav, removed all images of Smurfette to avoid any controversy among the residents of Bnei Brak. This is not the first time Read full story › Source: The Drum...