By Katie Deighton Heinz is celebrating the 50th anniversary of the iconic Beanz Meanz Heinz slogan, launching a pop-up café in London’s Selfridges, a run of limited edition cans and a small batch of collectable tins signed by the tagline’s original copywriter, Maurice Drake. Drake was working for Young & Rubicam when he penned Beanz Meanz Heinz in a north London pub in 1967. It was voted the UK’s favourite slogan back in 2012 in a Creative Review poll. Lucy Clark, marketing lead for Heinz Beanz, said the now-retired Drake was eager to get involved with the half-century festivities. “He really wanted Read full story › Source: The Drum...
Read MoreBy John McCarthy Comcast brand Xfinity has marked its partnership with Universal Pictures‘ The Fate of the Furious with a stunt pranking fans of the series. Following up on partnerships with Castrol and Dodge, the studio has embraced Xfinity in a deal associating the franchise’s atypical speed with the broadband service. Jackass and Bad Grandpa director Jeff Tremaine created the two and a half minute slot called ‘Xfinity Drive-Out Cinema’ which sees a couple taken on a crazed stunt car ride based on the action movie. The prank, created by Goodby Silverstein & Partners promotes Xfinity’s new Gigabit Internet service. <div contenteditable="false" Read full story › Source: The Drum...
Read MoreBy Danielle Gibson Imax and Warner Bros have broken out from the traditional silver screen and partnered up for a VR blockbuster content deal. They will develop and release three premium, interactive VR experiences based on upcoming blockbusters, Justice League, Aquaman and another yet-to-be-named film. Each experience will be released over the next three years, beginning with the Justice League in late 2017 and all will receive an exclusive window in Imax VR centres before being made available to other VR platforms. “It’s fitting that with Imax and Warner Bros.’ shared history of launching Hollywood movies in Imax theatres, today we’re entering Read full story › Source: The Drum...
Read MoreBy The Drum Reporters The triggering of Article 50 has set in motion a definitive countdown for the UK to exit the European Union. The race is now on for the country’s advertising industry to ensure it safeguards its status as a global leader by retaining talent and securing market access. Finally, the world has an outline of Britain’s negotiation position with EU chiefs. And while it is pretty much what prime minister Theresa May has said before, her tone was more conciliatory than her previous “Brexit means Brexit” remark as she talked about maintaining the “deep and special partnership” with the continent. No doubt, Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Media investment agency GroupM is hoping to help its clients to move past the recent Google brand safety furore and is working with social video analytics company OpenSlate to enhance brand safety on YouTube media buys. GroupM will work with the company to take advantage of the data it holds about all ad-supported content on YouTube. OpenSlate’s data platform scores YouTube content for quality and brand safety, and provides advertisers with contextual insights. The deal comes after GroupM confirmed to The Drum earlier this month that it was not advising clients to axe spend, but is instead urging them to Read full story › Source: The Drum...
Read More
Industry News