Posts made in March, 2017

on Mar 29, 2017

By Lewis Jones Recent political developments across Europe and the US have seen whole countries, states and continents polarised in a way we’ve never seen before. Millions of people have been asked to think in black and white terms and choose a side: yes or no, in or out, globalised or nationalised, progressive or traditional, liberal or conservative. This has forced consumers to think even deeper about what their values are and what’s most important to them. In the process, consumers have become more comfortable expressing their views and values publicly and this will no doubt inform their decisions about Read full story › Source: The Drum...

on Mar 29, 2017

By Andrew Eborn and Richard J. Hillgrove VI As Britain stands on the bow waiting for its 300-year-old press freedoms ship to sink without trace, the media crew are starting to scream in panic. The Daily Mail’s headline on Tuesday’s front cover splash of Theresa May and Nicola Sturgeon ‘Never mind Brexit, who won Legs-it’ was as crass as a fart cushion joke, with poor punctuation at that. Forget the important issue of whether May will thwart Sturgeon’s attempts to wriggle free of the UK with Indyref 2. The Mail decided to take us down memory lane to more non-PC days – all the way back to the Read full story › Source: The Drum...

on Mar 29, 2017

By Michael Feeley Founded as a specialist search agency in 2005, Epiphany today employs more than 180 people at its bases in Leeds and London, delivering SEO, PPC and display services to a diverse range of clients. Tom Salmon, managing director of Epiphany, which became part of Jaywing in 2014, believes the marketplace surrounding search-related digital services has become far more complex in recent years. He says: “Attributing value to different marketing activities, both on and offline, is important. “We know from our clients’ experiences that there are huge benefits to understanding the entire customer journey – from initial awareness to driving footfall in-store Read full story › Source: The Drum...

on Mar 29, 2017

By John McCarthy The eighth movie in Universal Pictures’ Fast and Furious franchise quickly approaches and auto brands are revving at the line to get involved with the movie. In addition to partnerships from Castrol and Xfinity, US auto brand Dodge is returning to aid the franchise in a partnership that will see two of Dodge’s cars – the Chargers and Challengers – feature in the movie as super-powered muscle cars. Furthermore, a marketing campaign will be lead by the Muscle Heaven ad slot featured above, created by Texas-based agency GSD&M. It will build upon social and digital activations and exclusive licensed products. Tim Read full story › Source: The Drum...

on Mar 29, 2017

By John McCarthy Tesco and Marmite are the brands that have so far defined Brexit according analysis from martech company Amobee. The company measured social media mentions and digital media content volumes, to collate which brands were most intricately tied to the UK’s process of formally exiting the European Union, submitted today Wednesday (29 March). Supposed pricing wars between Tesco and Unilever brand Marmite were to thank for populating the top two in the list between 28 December 2016 and 28 March 2017. The clash was dubbed MarmiteGate and it was the highest profile (and Read full story › Source: The Drum...