Posts made in March, 2017

on Mar 29, 2017

By Michael Feeley PortAventura World Parks & Resort has appointed Media Agency Group for the launch of Ferrari Land – Europe’s first ever Ferrari theme park. Following a competitive pitch, MAG has been selected to take responsibility for all UK and Ireland-based advertising spend for the brand new Spanish theme park, the first of its kind in Europe, which is due to open on 7 April. The activity was launched this week with a new TV ad, currently airing across ITV, Sky and RTE, and is due to be followed by further advertising spanning all media formats as part of a Read full story › Source: The Drum...

on Mar 29, 2017

By Jessica Davis We are a species that thrives on imagination. Having a dangerously deep conversation with friends or getting into a heated discussion on something we hadn’t previously considered of importance is vital for expanding our outlook and generating varied ideas. However, in the working world, we often shed these fantasies and get stuck into our job, discussing only top layer issues like margins, marketing strategies and creative campaigns. Hitting targets is imperative in keeping a company afloat, but isn’t asking provocative questions what keeps our creative minds ticking and allows us enough perspective to make better business decisions? Brand consultancy <a target=_blank href="http://www.thedrum.com/profile/clearing" Read full story › Source: The Drum...

on Mar 29, 2017

By Nicole Jordan Founder and CEO of Radix Collective Nicole Jordan thinks that public relations is undergoing disruptive shifts largely driven by the booming freelance, or independent, movement. In a three-part series, she examines how this movement is impacting PR as we know it and why she believes the independent PR market segment will emerge to become an industry lynchpin in the next ten years. Love it or hate it, PR is an important business function. Its influence is broad and deep reaching and comes in many shapes, be it in-house representation, consultant or external agency. For a majority of my 20 years Read full story › Source: The Drum...

on Mar 29, 2017

By Jessica Goodfellow Johnston Press has reported a £300m pre-tax loss in 2016, knocked by a 17.7% decline in statutory total advertising revenues across the group and a write-down in the value of its newspaper titles. The regional publisher, which owns 200 local UK papers, including the Scotsman and the Yorkshire Post, wrote down the value of its publishing and print assets by £344m. As such, it turned a £2.2m pre-tax profit in 2015 into a £300m loss last year. Revenue slid by 8% to £222.7m for the 12 months to the end of December 2016. Total ad revenues fell 17.7% according to its Read full story › Source: The Drum...

on Mar 29, 2017

By Minda Smiley Welcome to The Drum’s US Creative Works in partnership with Workfront. As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US ‘Creative Work of the Week.’ To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, April 5. Lapiz: Mexico Tourism Board ‘Tequila Cloud’ Agency: Lapiz Client: Mexico Tourism Board Date: March 2017 Chicago Read full story › Source: The Drum...