By Kyle O'Brien Global creative and content agency Madras Brand Solutions has named Mark Cerame as its head of strategy, rounding out its management team in New York City. Cerame will work out of the New York office, where he’ll team with Madras chief creative officers Bill Davaris and Andrew Ladden and collaborate with Madras offices in London and India. His appointment marks an important step for the agency, which was launched in January with existing offices on three continents and 1,100 people dedicated to always-on marketing. Madras delivers creative and content for clients by making it financially easy to access strategy and Read full story › Source: The Drum...
Read MoreBy Danielle Gibson Tens has launched its latest campaign with an uplifting ad showcasing its new line of custom filter sunglasses. Following the success of its Indiegogo campaign in 2014, the Scottish brand has marked the release of five new styles with multiple editions and exclusive pre-orders via Kickstarter. Designed in Scotland, the frames are constructed with Mazzuchelli Italian acetate, Japanese wireframe and feature Tens signature lens tint. Shot in Mexico, the video, titled ‘Tens SS17: Daydreamers’, was produced by Tens co-founders Marty Bell and Kris Reid and filmed by third co-founder, Tom Welsh. The ads purpose is to encourage people Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart The Guardian Media Group (GMG) has contributed to a £1.3m funding round for London-based creator network Vidsy, a startup that helps brands like Unilever and Barclays connect with young talent to create mobile-first video campaigns. The publisher has invested an undisclosed sum in the tech startup. The move follows on from it lending its backing to incubator outfit Founders Factory in 2016, to which it is an exclusive media partner. As part of its accelerator deal with Founders Factors, the Guardian has been forging ties with disruptors in the industry to help it unearth fresh publishing models via Read full story › Source: The Drum...
Read MoreBy Andrew Eborn and Richard J. Hillgrove VI It comes as no surprise to see Theresa May’s government using fear PR to tip the tables on the Snoopers’ Charter and bring us a giant’s stride closer to wiping out civil liberties in the UK. We didn’t have to wait long before the PR campaign truly kicked in with home secretary, Amber Rudd, appearing on The Andrew Marr Show to lambast WhatsApp for its encrypted service after the recent Westminster attack. The revelation that Westminster attacker Khalid Masood sent a message on WhatsApp before he attacked is being used to erode privacy. The pressure is on to Read full story › Source: The Drum...
Read MoreBy Tony Connelly Betting firm Bwin has appointed BBH Sport as its creative agency partner following a competitive pitch run by Oystercatchers. The advertising agency’s sport division, which it opened three-years ago, will be tasked with developing a universal brand platform that will launch this year across key markets in Europe including Germany, France, Spain, Italy and Belgium. Ewan Paterson, founding partner of BBH Sport, said: “Sport, betting and an iconic brand with huge ambitions for game changing creativity – opportunities don’t come any more exciting. We’re thrilled to be appointed and can’t wait to start working with the Read full story › Source: The Drum...
Read More
Industry News