Posts made in March, 2017

on Mar 29, 2017

By Andy Black Low-cost airline Monarch has appointed Navigate to manage its new affiliate programmes, Monarch Flights and Monarch Holidays. Previously managed in-house, the airline struggled to dedicate enough time and resources to the programmes. Navigate has now taken full control, from recruiting new publishers and activating existing publishers, to negotiating additional exposure and planning affiliate promotions, all with the objective of delivering revenue growth. Louise Copland, online marketing manager at Monarch, said: “Navigate has been managing our digital media for the past two years so they already have a good grounding in understanding our business and sector. We’re confident they will successfully grow both Read full story › Source: The Drum...

on Mar 29, 2017

By Natalie Mortimer The alcohol industry is subject to some of the tightest advertising regulations in the UK, as governing bodies seek to reduce the possibility of alcohol brands targeting and appealing to young people. For marketers these comprehensive rules present a unique challenge when it comes to how, where and when they can promote their products, with Britain’s Beer Alliance’s There’s a Beer for That campaign, warning “there are eyes and ears” waiting for brands to trip up. Currently in the UK there is a mix of regulatory bodies looking over the alcohol industry including the Advertising Standards Authority Read full story › Source: The Drum...

on Mar 29, 2017

By Naomi Taylor Drum Network asks what advancements in tech will change the way we bank, and how can banks win our trust through tech? David Skerrett, managing partner, Nimbletank The busiest UK bank branch is now an app. It is secure, has less queueing and is with you wherever you are. I can see that the open banking API initiative, voice authentication and blockchain will change the UK banking landscape in terms of data flow, biometric log-in and currency respectively. Yet, the biggest shake-up is going to be in peer-to-peer payments via messaging apps. At the moment, a user generally has to go through Read full story › Source: The Drum...

on Mar 29, 2017

Car insurance. Home insurance. What a snooze. No longer thanks to Gravity Thinking’s #SchoolRunStories campaign​. The issue Allianz Insurance needed a campaign that would engage customers in their car and home insurance offering, instead of consumers viewing them separately. As part of the Allianz Insurance school run campaigns, too many viewers saw the campaign as focusing on car insurance. It needed to be more personal and relatable to the home so the dual offering of home and car insurance would be recognised. The challenge Allianz Insurance approached Gravity Thinking to support its ‘School Run’ series by owning the conversation online and offline, building brand Read full story › Source: The Drum...

on Mar 29, 2017

By Rebecca Stewart Twitter’s founder and chief executive Jack Dorsey has conceded that tech companies are “definitely not above the law,” but has called for a a “middle ground” as the row over encryption between tech giants and authorities rumbles on. Dorsey, who was in the UK yesterday (28 March) to launch his payment service Square, gave a host of interviews in which he addressed the ongoing back and forth between Silicon Valley firms and governments. The debate came to the fore again last week when UK Home Secretary Amber Rudd called for encrypted messaging services, like WhatsApp, to allow law enforcement access <a target=_blank Read full story › Source: The Drum...