By John McCarthy The city of San Diego is creating a new stadium and training facility but has shot itself in the foot by welcoming the public to aid it in naming a club it is keen to host in its new Soccer City and enter into the Major League Soccer (MLS) tournament. The city has asked the public to name the potential team in a Facebook poll, but as is the case with almost all invitations of this type, the scheme has not quite played out as planned with a slate of silly names populating the list echoing <a target=_blank href="http://www.thedrum.com/news/2016/05/06/boaty-mcboatface-sinks-200m-polar-research-ship-will-be-named-after-david" Read full story › Source: The Drum...
Read MoreBy John McCarthy Actor Nathan Fillion has lent his talents to a funny short promoting the sequel to Bungie’s online multiplayer shooter, Destiny 2, underlining the marketing spend the new entry has. The follow-up to the Activision Blizzard title Destiny, a game that cost a reported $500 million to create and market, has enlisted the Firefly and Castle star to inject some humour into the series after its previous big-hitter Peter Dinklage, who voiced a character known as the Ghost, was replaced after critic complaints he was boring and amid recording clashes with HBO’s Game of Thrones. <div contenteditable="false" entity-bundle="gallery_item" entity-id="11312" entity-type="news_components" Read full story › Source: The Drum...
Read MoreBy Danielle Gibson With the Justice League taking center stage in terms of flashy marketing last week, its Sony’s turn to take to the spot light to reveal there is still room for a friendly, neighborhood Spider-Man to flaunt his spandex suit. Sony launched teased Tom Holland’s first full feature-length movie’s marketing campaign at the end of week via Twitter, with ‘Spidey’ hanging out in various New York locations on three new posters (pictured above). The trio of shots illustrate Peter Parker, in his Stark-tech suit, across the city with the handy reminder that he is back with Marvel with the inclusion of Read full story › Source: The Drum...
Read MoreBy Danielle Long Reebok has enlisted “China’s hottest grandpa” Wang Deshun as a brand ambassador as it announces plans to open 500 stores by 2020 and create China specific products in a bid to become China’s best fitness brand. The 80-year old model, who made headlines globally after he walked the runway at Beijing Fashion Week in 2015, will front the fitness brand’s marketing activity across China. Deshun features alongside actress Yuan Shanshan and actor Wu Lei in the “Be More Human” campaign, which aims to “inspire people from all walks of life to strive to achieve their full potential through fitness”. Deshun, who Read full story › Source: The Drum...
Read MoreBy John Glenday Channel 4 will remain under public ownership after culture secretary Karen Bradley decided to rule out privatization following conclusion of a review – although with a sting in the tail for employees amidst suggestions the broadcaster could be relocated outside London. The government has long been keen for the network to move in whole or in part from its Horseferry Road headquarters in the capital to a regional base, with the station also operating a small office in Glasgow. Warning against any eviction however the broadcaster stated that an enforced move would be: “highly Read full story › Source: The Drum...
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