Posts made in March, 2017

on Mar 29, 2017

By Jennifer Faull House of Fraser‘s marketing boss is bringing in a new marketing plan that will prioritise original content and “hyper-local” out-of-home over its previously preferred route of TV, as he aims to get the brand in front of a more clearly-defined shopper. David Walmsley joined the retailer as chief customer officer six months ago, inheriting what he described to The Drum as a “theoretical” strategy that tried to appeal to too many people. “The definition of the House of Fraser customer [when I joined], was a little…confused. We had six different customer segments, which might get direct marketers Read full story › Source: The Drum...

on Mar 29, 2017

By Jennifer Faull Accenture Interactive and the design consultancy it bought four years ago, Fjord, will move into creative agency Karmarama’s Farringdon office block in the coming months. The move comes after the management consultancy firm acquired Karmarama – one of the UK’s biggest independent agencies – last November. At the time, Accenture Interactive’s managing director Joydeep Bhattacharya said that it intended to transform the creative shop’s multi-floored space in North London – which it extended the lease for – into a place where all of the different agencies within Interactive could be housed. The management consultancy has since agreed with the Read full story › Source: The Drum...

on Mar 29, 2017

By Charlotte McEleny MEC Singapore has brought on its client FrieslandCampina to take part in its involvement with local charity Bank Box (Food Bank Singapore). While many CSR initiatives tend to be confined to within one business, apart from when the industry gets together for The Drum’s Do It Day event, the agency and client have taken their relationship one step further to collaborate on projects that give back to the community. Specifically the brand is giving away packets of 1-litre UHT Dutch Lady milk to one of Food Bank’s ongoing initiatives, the Milk Drive. For FrieslandCampina, the concept of a food bank fitted Read full story › Source: The Drum...

on Mar 29, 2017

By John Glenday Sony Pictures chairman Tom Rothman appears to have decided that the best form of defence is to go on the offensive, by declaring ‘Netflix, My Ass,’ brushing aside concern of being outmaneuvered by nimbler streaming rivals. Rothman’s own posterior has been on the line following a succession of turkeys and under-performing releases – most recently sci-fi/romance Passengers which disappointed with takings of just $300m on a $110m production budget. However looking ahead, Rothman is staking his reputation on a succession of big-name, big-budget blockbusters including ‘Blade Runner 2049′, ‘Dark Tower’ and ‘Spider-Man’ to turn things around. The studio is also banking Read full story › Source: The Drum...

on Mar 29, 2017

By Jessica Goodfellow Telegraph Media Group has hired Andy Coulson, the former editor of the News of the World who was imprisoned for charges relating to the phone-hacking scandal, as a PR adviser to improve the publisher’s reputation. Journalists working at the publisher are said to be angered by the decision from the group’s chief executive Murdoch MacLennan to hire such a controversial figure. It is understood Coulson’s main brief is to promote the Daily and Sunday Telegraph as truthful and authoritative papers, something a journalist working at the publisher has called “wholly inappropriate” given his background, the Guardian reports. MacLennan is Read full story › Source: The Drum...